2018
DOI: 10.4236/health.2018.1012133
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Addressing Communications Campaign Development Challenges to Reduce Stunting in Indonesia

Abstract: One in four children under 5 years of age in the developing world are stunted (chronically malnourished). Reducing stunting can be a challenge, especially in populous countries where families are dispersed, as is the case in Indonesia. This paper describes how one government project (Indonesia's National Nutrition Communication Campaign [NNCC]) delivered effective behavior change communications interventions that reached 40 million people. This paper focuses on four challenges that nutrition campaigns often fa… Show more

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Cited by 15 publications
(15 citation statements)
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“…The multiple regression analyses of the factor scores showed that women from high socio-economic strata were more likely to seek or discuss nutrition information from 'Family, online and obstetrics sources'. This finding was consistent with Hall et al's (2018) findings that showed that the Indonesian middle class increasingly seeks health services from private facilities rather than government facilities (41) . Our previous qualitative study found that pregnant women from medium-to-high economic strata who reported their pregnancies to obstetricians were less likely to receive nutritionist counselling and nutrition education sessions provided by the health centres (35) .…”
Section: Women's Socio-demographic Characteristics Influence Women' Nutrition Information Sourcessupporting
confidence: 90%
“…The multiple regression analyses of the factor scores showed that women from high socio-economic strata were more likely to seek or discuss nutrition information from 'Family, online and obstetrics sources'. This finding was consistent with Hall et al's (2018) findings that showed that the Indonesian middle class increasingly seeks health services from private facilities rather than government facilities (41) . Our previous qualitative study found that pregnant women from medium-to-high economic strata who reported their pregnancies to obstetricians were less likely to receive nutritionist counselling and nutrition education sessions provided by the health centres (35) .…”
Section: Women's Socio-demographic Characteristics Influence Women' Nutrition Information Sourcessupporting
confidence: 90%
“…In addition, we found that exposure to the internet had the largest effect on decreasing the risk of stunting. Findings from the Indonesia National Nutrition Communication Campaign revealed that the use of social media, such as Facebook, Twitter, Instagram, and YouTube, extended the campaign's reach and strengthened messaging from other sources [ 48 ]. Many campaigns also have demonstrated that the use of mass media is effective in increasing child survival [ 46 ].…”
Section: Discussionmentioning
confidence: 99%
“…Mass media has the potential to extend the reach of health messaging across diffused populations like Indonesia, where 261 million residents are dispersed across 17,000 islands and 75,000 villages [23]. The media approach used in the NNCC was inclusive of social media, which may additionally help to reinforce the status of frontline health workers as educated, trusted, and accessible to community members [23]. Given the widespread lack of knowledge about stunting in rural Indonesia, the use of multiple media channels in the NNCC might have extended campaign coverage and may have encouraged behavior change.…”
Section: Discussionmentioning
confidence: 99%