“…Although numerous pollinator conservation strategies have been developed (e.g. in England, Ireland and Wales; Defra, 2014, Welsh Government, 2013, National Biodiversity Data Centre, 2015), and various policies have been proposed (Dicks et al., 2016) and adopted (Hall & Steiner, 2019), proposed solutions have largely been based on ecological evidence from natural scientists with limited appreciation of the social factors affecting implementation (Hulme, 2014; Maas et al., 2019; Marselle et al., 2020). As with most conservation problems, the challenge is fundamentally one of human behaviour (Schultz, 2011), so delivering impact requires an interdisciplinary approach (Hulme, 2014; Maas et al., 2019).…”