Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A Quasi-Experimental Study

Blitstein, Jonathan; Cates, Sheryl; Hersey, James; Montgomery, Doris; Shelley, Mack; Hradek, Christine; Kosa, Katherine; Bell, Loren; Long, Valerie A.; Williams, Pam; Olson, Sara H.; Singh, Anita

doi:10.1016/j.jand.2015.12.016

Cited by 33 publications

(17 citation statements)

References 55 publications

(56 reference statements)

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“…Serious games in particular can provide a more engaged learning experience (Anetta et al., ) and improved information processing (Powers, Brooks, Aldrich, Palladino, & Alfieri, ) than traditional methods of education. In the social marketing literature, education about and awareness of how to perform behaviors has shown to be an important precursor to behavior (Blitstein et al., ; Rundle‐Thiele et al., ). Drawing from both gaming and social marketing literature, it therefore appears that knowledge acquisition and learning through playing serious games can potentially encourage socially responsible behaviors.…”

Section: Literature Reviewmentioning

confidence: 99%

How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors?

Yam

Russell‐Bennett

Foth

et al. 2017

Psychology and Marketing

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Despite the increasing use of technology, there is little research in the marketing literature that examines how games can encourage households to achieve socially responsible behaviors such as energy efficiency. Social marketing is a subdiscipline of marketing that applies technology such as serious games in the pursuit of socially responsible behaviors. We investigate in this study how a serious mobile game (m‐game) (Reduce Your Juice) can encourage households to perform energy‐efficient behaviors by conducting group interviews with six households (n = 17) in Brisbane, Australia. The findings reveal that households gained knowledge and were motivated and persuaded to engage in energy‐efficient behaviors as the result of the customer experience of playing the serious m‐game. We provide practitioners with implications for game design and evidence that serious m‐games can encourage group level behaviors such as household energy efficiency.

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Section: Literature Reviewmentioning

confidence: 99%

How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors?

Yam

Russell‐Bennett

Foth

et al. 2017

Psychology and Marketing

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“…Social marketing is gaining traction towards becoming a standard approach to public health challenges [17], having effective results in changing consumption habits in the populations to which it has been applied [18,19]. There is particular evidence for the reduction of salt consumption in Brazil and England [20][21][22].…”

Section: Introductionmentioning

confidence: 99%

Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy

et al. 2020

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Background: Salt intakes in Latin America currently double the World Health Organization’s recommendation of 5 g/day. Various strategies to reduce the population’s salt consumption, such as raising awareness using social marketing, have been recommended. This study identified parents’ perceptions of salt consumption to inform a social marketing strategy focused on urban areas in Peru. Methods: Using a sequential exploratory methods design, parents of pre-school children, of high and low socioeconomic status, provided qualitative data in the form of interviews and focus groups. Following this, quantitative data was obtained via questionnaires, which were sent to all parents. The information was analyzed jointly. Results: 296 people (mean age 35.4, 82% women) participated, 64 in the qualitative and 232 in the quantitative phase of the study. Qualitative data from the first phase revealed that the majority of mothers were in charge of cooking, and female participants expressed that cooking was “their duty” as housewives. The qualitative phase also revealed that despite the majority of the participants considered their salt intake as adequate, half of them mentioned that they have tried to reduce salt consumption, and the change in the flavor of the food was stated as the most difficult challenge to continue with such practice. Quantitative data showed that 67% of participants would be willing to reduce their salt intake, and 79.7% recognized that high salt intake causes hypertension. In total, 84% of participants reaffirmed that mothers were in charge of cooking. There were no salient differences in terms of responses provided by participants from high versus low socioeconomic groups. Conclusions: The results point towards the identification of women as a potential target-audience of a social marketing strategy to promote reductions in salt intake in their families and, therefore, a gender-responsive social marketing intervention is recommended.

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“…Two demonstration projects were undertaken by the USDA to increase the consumption of fruits and vegetables in SNAP recipients. The Building and Strengthening Iowa Community Support program delivered nutrition and physical activity education to elementary school children, 107 while the Michigan State University Extension's Eat Smart, Live Strong program provided education to lowincome seniors. 108 Both these programs increased the consumption of SNAP recipients for fruits and vegetables by 0.24 cups in children and 0.52 cups in the seniors, respectively.…”

Section: Discussionmentioning

confidence: 99%

<p>Supplemental Nutrition Assistance Program (SNAP): does receiving assistance impact food choices?</p>

Sachdev¹,

Babaei²,

Freeland‐Graves³

2019

NDS

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The Supplemental Nutrition Assistance Program (SNAP) is the largest federal program that provides assistance for the purchase of foods to low-income households in the United States. SNAP plays a valuable role in alleviating hunger and food insecurity in poor households; however, one consideration that remains relatively unexplored is the influence of this program on food choices. Food choices are guided by several factors in low-income individuals, including the cost of food, household size, nutrition knowledge, availability of fresh foods in the neighborhood, transportation, and cultural factors. Also, the complex relationship between SNAP participation and food choices is further confounded by the factors of demographics, food insecurity, poverty, and self-selection. There is a lack of quantitative investigations that directly evaluate food choices in SNAP recipients. As a result, this review will focus on summarizing finding from studies that assessed food purchasing patterns, diet quality, and weight gain in SNAP participants. These outcomes may serve as proxy measures to evaluate the food choices made by SNAP participants. In addition, this review discusses many behavioral economic strategies such as reducing the cost of healthy foods, providing monetary benefits for purchase of healthy foods, increasing the SNAP benefits, incentivizing small food retailers to offer more food choices in lowincome neighborhoods, increasing grocery stores and supermarkets in poor neighborhood, and strengthening the SNAP-Ed program; some of which have been previously adopted to promote the selection of healthy foods in SNAP participants. SNAP has the potential to impact food choices in the society, as such longitudinal studies are needed to evaluate the effectiveness of any reforms in SNAP benefits or restrictions, which may seem logical but not impact food choices in reality.

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Adding a Social Marketing Campaign to a School-Based Nutrition Education Program Improves Children’s Dietary Intake: A Quasi-Experimental Study

Cited by 33 publications

References 55 publications

How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors?

How Does Serious M‐Game Technology Encourage Low‐Income Households To Perform Socially Responsible Behaviors?

Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy

<p>Supplemental Nutrition Assistance Program (SNAP): does receiving assistance impact food choices?</p>

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