“…Also it has been adopted in dual process models in economics (e.g. Bernheim and Rangel, 2004). Although the theory of visceral influences has so far been unable to provide an answer to every question related to impulsive consumption (for example, it has not yet offered a general explanation for why some products tend to be bought impulsively quite often whereas other products are almost never bought on impulse), strengthening the focus on System 1 seems to be a good strategy to obtain more insights about what drives impulsive consumption.…”
The paper deals with impulsive consumption and highlights the roles that cognitive and motivational aspects of reflexive thought (namely self-control and self-image motives, respectively) play in intertemporal decisions. While self-control inhibits individuals from consuming impulsively, self-image motives can induce impulsive consumption. Based on recent neuroscientific findings about 'wanting'-'liking' dissociations, the paper presents a potential motivational mechanism underlying such impulsive consumption decisions. Utilizing the knowledge of this mechanism and acknowledging both cognitive and motivational aspects of reflexive thought, the paper expands on three libertarian paternalistic means to foster an ethical way of impulsive consumption: strengthening willpower, reducing impulsive desires to consume, and guiding impulsive behavior in ethical directions by making salient certain self-images that favor ethical consumption.
“…Also it has been adopted in dual process models in economics (e.g. Bernheim and Rangel, 2004). Although the theory of visceral influences has so far been unable to provide an answer to every question related to impulsive consumption (for example, it has not yet offered a general explanation for why some products tend to be bought impulsively quite often whereas other products are almost never bought on impulse), strengthening the focus on System 1 seems to be a good strategy to obtain more insights about what drives impulsive consumption.…”
The paper deals with impulsive consumption and highlights the roles that cognitive and motivational aspects of reflexive thought (namely self-control and self-image motives, respectively) play in intertemporal decisions. While self-control inhibits individuals from consuming impulsively, self-image motives can induce impulsive consumption. Based on recent neuroscientific findings about 'wanting'-'liking' dissociations, the paper presents a potential motivational mechanism underlying such impulsive consumption decisions. Utilizing the knowledge of this mechanism and acknowledging both cognitive and motivational aspects of reflexive thought, the paper expands on three libertarian paternalistic means to foster an ethical way of impulsive consumption: strengthening willpower, reducing impulsive desires to consume, and guiding impulsive behavior in ethical directions by making salient certain self-images that favor ethical consumption.
“…For example, Bernheim and Rangel (2005) develop a model where a 'hot' (emotional) state is described by a preference ordering that is different from the preference ordering that underpins a 'cold' (rational) state, and Romer (2000) distinguishes between 'feeling-based mechanisms' or 'thinking-based mechanisms' when proposing the formulation of deductivist models.…”
Section: Neuroeconomics and The Mainstream Methodologymentioning
The interaction between neuroscience and economics has gained much prominence recently, leading to the emergence of the new and expanding field of neuroeconomics. I will argue that, although there is much insight to be gained from the interaction between neuroscience and economics, the implications of recent developments in neuroscience and neuroeconomics for the deductivist methodology of mainstream economics, and its emphasis on prediction of events, have not been sufficiently addressed. In fact, much research on neuroeconomics has contributed to the formulation of deductivist models aimed at the prediction of events, when the more fruitful use of neuroscience in economics consists rather in the utilisation of its insights for the development of an explanation of social behaviour that moves beyond the mainstream deductivist methodology. The somatic marker hypothesis, developed by Damasio and others working closely with him, will be suggested as an alternative framework for conceptualising the emergence of social behaviour from a neurobiological substrate.
“…Similarly, models of intertemporal choice explain hyperbolic discounting as due to attentional limitations (Benhabib and Bisin, 2005), or in terms of multiple selves (Laibson, 1997). And models of addiction include the psychological parameter of hedonic value (Bernheim and Rangel, 2004). This "patching" approach is undoubtedly a good first step.…”
If Neuroscience is to contribute to Economics, it will do so by the way of Psychology. Neural data can and do lead to better psychological theories, and psychological insights can and do lead to better economic models. Hence, Neuroscience can in principle contribute to Economics. Whether it actually will do so is an empirical question and the jury is still out. Economics currently faces theoretical and empirical challenges analogous to those faced by Physics at the turn of the 20 th century and ultimately addressed by quantum theory. If "quantum Economics" will emerge in the coming decades, it may well be founded on such concepts as cognitive processes and brain activity.
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