Adaptively Learning and Assessing SPSS Operating Skills Using Online SPSS Simulator

Chu, Yian-Shu; Tseng, Shian‐Shyong; Weng, Jui-Feng; Lin, Horng–Chih; Wang, Nien-Chu; Liao, Anthony Y. H.; Su, Jun-Ming

doi:10.1109/taai.2010.70

Cited by 5 publications

(2 citation statements)

References 1 publication

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“…It shows that only when the advertisement content has a high degree of quasi-social engagement will the level of advertising engagement affect the marketing effect of perceptual advertising. In the case of high quasi-social engagement [6] and high disclosure, the higher the engagement, the better the advertising marketing effect; However, in the case of high quasi-social engagement and low disclosure, the lower the engagement, the better the advertising marketing effect, based on Tables 1 and 2.…”

Section: Influence Of Immersion Levelmentioning

confidence: 97%

Research on the Influence of Disclosure Cues on Advertising Marketing Effect Based on SPSS

Zhao¹

2022

Atlantis Highlights in Intelligent Systems

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With the development of mass media, the themes and forms of emotional advertising have been enriched. In order to expand publicity and enhance competitiveness, many advertisers have carried out a series of "flow wars" and "topic wars", using the "star effect" of spokespersons to improve advertising revenue. Moreover, whether an advertisement is successful or not cannot only rely on the heat of the spokesperson; Consumers' quasi-social involvement in spokespersons does not necessarily lead to purchase behaviour. This paper explores the interactive effects of quasi-social engagement, atmosphere cues and disclosure cues on advertising's final marketing effect through two reasonable experimental studies. In our study, the interactive influence of advertising atmosphere cues and disclosure cues on the final marketing effect was discussed, and the reliability of the purchase intention scale of the product was re-tested.

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Section: Influence Of Immersion Levelmentioning

confidence: 97%

Research on the Influence of Disclosure Cues on Advertising Marketing Effect Based on SPSS

Zhao¹

2022

Atlantis Highlights in Intelligent Systems

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“…(1) Reliability analysis We used SPSS analysis software [6]in this study to summarize the collected questionnaire data, and the results are shown in the Table 3. The analysis showed that the scale's Cronbach's α value was above 0.8, and the total correlation of all calibrated items (CITC) of each scale was above 0.8.…”

Section: Reliability and Validity Analysis Of Consumers' Purchase Int...mentioning

confidence: 99%

Effect of Edge Cues on Perceptual Advertising Marketing-- Based on SPSS Analysis

Ye¹

2022

Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)

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With the development of mass media, the themes and forms of emotional advertising are increasingly enriched. Many advertisers want to expand publicity and enhance competitiveness. Advertising companies have launched a series of "flow war" and "topic war", using the "star effect" of spokesmen to improve advertising revenue. To find the best design scheme for emotional advertisement, we start from several basic edge cues (quasi-social interaction involvement, immersion cues, disclosure cues) and use SPSS analysis to explore the effect of the above factors on the advertising effect. This study can provide some references for advertising designers and business marketing.

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Detection of Face Mask using Convolutional Neural Network (CNN) based Real-Time Object Detection Algorithm You Only Look Once-V3 (YOLO-V3) Compared with Single-Stage Detector (SSD) Algorithm to Improve Precision

Shaik

Prabu

Radhika

2023

2023 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI)

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Adaptively Learning and Assessing SPSS Operating Skills Using Online SPSS Simulator

Cited by 5 publications

References 1 publication

Research on the Influence of Disclosure Cues on Advertising Marketing Effect Based on SPSS

Research on the Influence of Disclosure Cues on Advertising Marketing Effect Based on SPSS

Effect of Edge Cues on Perceptual Advertising Marketing-- Based on SPSS Analysis

Detection of Face Mask using Convolutional Neural Network (CNN) based Real-Time Object Detection Algorithm You Only Look Once-V3 (YOLO-V3) Compared with Single-Stage Detector (SSD) Algorithm to Improve Precision

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