Effect of Edge Cues on Perceptual Advertising Marketing-- Based on SPSS Analysis

Abstract

With the development of mass media, the themes and forms of emotional advertising are increasingly enriched. Many advertisers want to expand publicity and enhance competitiveness. Advertising companies have launched a series of "flow war" and "topic war", using the "star effect" of spokesmen to improve advertising revenue. To find the best design scheme for emotional advertisement, we start from several basic edge cues (quasi-social interaction involvement, immersion cues, disclosure cues) and use SPSS analysis to explore the effect of the above factors on the advertising effect. This study can provide some references for advertising designers and business marketing.