Adaptive Pricing by a Retailer

Parsons, Leonard J.; Price, W. Bailey

doi:10.1177/002224377200900202

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“…Persepsi konsumen yang lebih tinggl mengenai cltra toko/llngkungan toko (desain, karyawan can musik) akan menjadikan persepsi konsumen mengenai harga yang beiiaku dl toko tersebut juga tinggl. Secara keseluruhan konsumen akan menggunakan pengetahuannya tentang llngkurgan toko sebagai kerangka yang diketahuinya untuk membua: prediksi mengenai harga (Parsons dan W.Bailey,1972). Persepsi onsumen yang lebih tinggl mengenai citra toko/lingkungan tokq (desain, karyawan dan musik) akan menjadikan persepsi konsumen mengenal harga yang beriaku di toko tersebutjuga tinggi.…”

Section: Persepsi Konsumen Mengenai Harga (Monetary Price Perceptions)unclassified

Persepsi Konsumen Mengenai Suasana Lingkungan Toko Ritel Terhadap Ketertarlkan Pelanggan Toko Ritel

Purwani¹

2011

jabis

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The focus ofthis research reveal the perceptions ofretail customers to see the environmental atmosphere shop to shop choices that will ultimately affect the Interest'of customers shop. Indicators store environment seen through social factors, store design and In-store music. Store selection criteria will be detailed through consumerperceptions ofservice c/erics, qualityof merchandise, money (as seen from monetary units), cost (time and effort), and psychic costs of consumers. These factors affect the perception of consumers about the value of the merchandise sold in stores as well and at a late stage will affect the interest of customers shop.A total of 190 respondents spread across various retail stores In Yogyakarta Special Region in the survey using a questionnaire. Most respondents who netted the students or students. Field survey methods used to collect data and data analysis using structural equation modeling-analysis of moment structures (AMOS). AMOS though results beginning with the confirmatory factor analysis showed that the goodness of fit test of this model fit, so this research model is acceptable. Causality test results Indicate that the hypothesis of significant eleven and nine hypotheses were not significant. So it can be concluded that, overall, the hypothesis proposed in this studyproved.

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Section: Persepsi Konsumen Mengenai Harga (Monetary Price Perceptions)unclassified

Persepsi Konsumen Mengenai Suasana Lingkungan Toko Ritel Terhadap Ketertarlkan Pelanggan Toko Ritel

Purwani¹

2011

jabis

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Adaptive Pricing by a Retailer

Abstract: A retailer operating in an environment in which a competitor is the price leader must determine how to adapt his prices to those of this competitor. The sequential decision problem of the manager is formulated as a Markov process with rewards.

Cited by 1 publication

References 1 publication

Persepsi Konsumen Mengenai Suasana Lingkungan Toko Ritel Terhadap Ketertarlkan Pelanggan Toko Ritel

Persepsi Konsumen Mengenai Suasana Lingkungan Toko Ritel Terhadap Ketertarlkan Pelanggan Toko Ritel

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