Abstract:The focus ofthis research reveal the perceptions ofretail customers to see the environmental atmosphere shop to shop choices that will ultimately affect the Interest'of customers shop. Indicators store environment seen through social factors, store design and In-store music. Store selection criteria will be detailed through consumerperceptions ofservice c/erics, qualityof merchandise, money (as seen from monetary units), cost (time and effort), and psychic costs of consumers. These factors affect the perceptio… Show more
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