“…We observed high levels of transgenic ER mRNA and protein levels in RNDA cells using quantitative real-time PCR and PAGE electrophoresis followed by Western blotting. Moreover, the proof of functionality and specificity of estrogen receptor action was carried out using a reporter gene assay utilizing a plasmid containing an ERE-luciferase construct, as has been described for other cell lines by our group and collaborators [37,38]. Subsequently, we tested the estrogen-like bioactivity of GEN, DAI and EQ in addition to NAR, 8-PN, 6-DMAN and 7-O-PN utilizing the same reporter gene assay.…”