2007
DOI: 10.1521/soco.2007.25.2.248
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Action Control by Implementation Intentions: Effective Cue Detection and Efficient Response Initiation

Abstract: Past research has demonstrated that implementation intentions (i.e., if-then plans) facilitate goal striving by two processes: increasing the activation of the anticipated situational cue (the if-process) and automating the goal-directed response to that cue (the then-process; Gollwitzer, 1999; Webb & Sheeran, in press). Two studies investigated the implications for the course of goal striving guided by implementation intentions. When implementation intentions achieved their effects by facilitating cue identif… Show more

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Cited by 144 publications
(132 citation statements)
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References 22 publications
(36 reference statements)
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“…As forming an if-then plan implies the selection of a future situ-ation, the mental representation of this situation becomes highly activated, and therefore more easily accessible. This heightened accessibility of the situation spelled out in the if-part was observed in several studies meaning that people more readily identify and notice the critical situation when they subsequently encounter it (e.g., Aarts, Dijksterhuis, & Midden, 1999;Parks-Stamm, Gollwitzer, & Oettingen, 2007). Additionally, this critical cue automatically triggers the intended response: it is enacted immediately, efficiently, and without conscious intent (e.g., Bayer, Achtziger, Gollwitzer, & Moskowitz, 2009;Brandstätter, Lengfelder, & Gollwitzer, 2001).…”
Section: If-then Plans As a Self-regulatory Strategy Of Goal Implemenmentioning
confidence: 86%
“…As forming an if-then plan implies the selection of a future situ-ation, the mental representation of this situation becomes highly activated, and therefore more easily accessible. This heightened accessibility of the situation spelled out in the if-part was observed in several studies meaning that people more readily identify and notice the critical situation when they subsequently encounter it (e.g., Aarts, Dijksterhuis, & Midden, 1999;Parks-Stamm, Gollwitzer, & Oettingen, 2007). Additionally, this critical cue automatically triggers the intended response: it is enacted immediately, efficiently, and without conscious intent (e.g., Bayer, Achtziger, Gollwitzer, & Moskowitz, 2009;Brandstätter, Lengfelder, & Gollwitzer, 2001).…”
Section: If-then Plans As a Self-regulatory Strategy Of Goal Implemenmentioning
confidence: 86%
“…First, the mental representation of the critical situation becomes activated and therefore highly accessible. This accessibility allows for easy detection, effective recall, and a readiness to attend to the critical situation, even if one is cognitively busy (e.g., Aarts & Dijksterhuis, 2000;Parks-Stamm, Gollwitzer, & Oettingen, 2007;Webb & Sheeran, 2003). Second, the initiation of the planned goal-directed behavior acquires features of automaticity: in the presence of the specified situation, action initiation is immediate, efficient, and no longer requires conscious intent (e.g., Brandstaetter, Lengfelder, & Gollwitzer, 2001;Sheeran, Webb, & Gollwitzer, 2005;Webb & Sheeran, 2007).…”
Section: Self-regulation By Implementation Intentionsmentioning
confidence: 99%
“…By contrast, the implementation of goaldirected action in response to an existing, specifi ed, critical situation entails features of automaticity (e.g., Bargh, 1994 ): Effects of implementation intentions have been observed to be immediate and effi cient, and once the specifi ed situation is encountered they come about without requiring extensive deliberation on how to respond (e.g., Aarts, Dijksterhuis, & Midden, 1999 ;Webb & Sheeran, 2007, 2008Wieber & Sassenberg, 2006 ). Indeed, empirical evidence suggests that forming implementation intentions in addition to mere goals leads to faster responses to critical situations (e.g., ParksStamm, Gollwitzer, & Oettingen, 2007 ) and improved performance in a secondary task without compromising the simultaneous performance in a primary task (i.e., speed-up effects are still evident under high cognitive load; e.g., Brandstätter, Lengfelder, & Gollwitzer, 2001 ). This research also suggests that there is no need for a further conscious intent to act in a critical moment.…”
Section: Controlling Actions By Goals and Implementation Intentionsmentioning
confidence: 99%