2024
DOI: 10.1177/14614448231201648
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Acting like a bot as a defiance of platform power: Examining YouTubers’ patterns of ‘inauthentic’ behaviour on Twitter during COVID-19

Ariadna Matamoros-Fernández,
Louisa Bartolo,
Betsy Alpert

Abstract: This article examines YouTubers’ ‘bot like’ behaviour on Twitter and conceptualises it as a defiance of platform power in delimiting the boundaries of ‘authenticity’. This entrepreneurial capture of ‘botness’ is understudied and deserves attention. We focus on a platform with a clear monetisation scheme, YouTube, and on patterns of ‘inauthentic’ behaviour in how people shared YouTube videos on Twitter during the early stages of the COVID-19 pandemic (February–May 2020). The global coronavirus crisis forced soc… Show more

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