“…It has been known for a long time that the effects of a drug are importantly modulated by responses elicited by drug-paired cues. The finding has been reported by clinicians (e.g., Macnish, 1859), epidemiologists (e.g., Frykholm, 1979), and laboratory scientists (e.g., Deffner-Rappold, Azorlosa, & Baker, 1996). It features in narrative reports of addicts (e.g., Biernacki, 1986) and in novels describing opiate effects (see Siegel, 1983).…”