“…Our research has shown that non-use of the Internet is not always due to lack of access but due to lack of competence and negative attitudes towards ICTs Brandtweiner, Kerschbaum, & Donat, 2008;. Due to the findings of our research we think that it is worth investigating whether certain groups prefer other channels of getting informed, not because of lack of access, competence, or negative attitudes towards technology, but because of the characteristics of the Internet (e.g.…”
Section: Further Researchmentioning
confidence: 70%
“…In a former publication it was shown that, beside access, computer literacy (i.e. competence) and motivation -defined by using three attitude variables that can be pooled into one factor using factor analysis -are responsible for the extent of ICTs usage within a society (Brandtweiner, Kerschbaum, & Donat 2008).…”
Section: Sample Description and Descriptive Resultsmentioning
Information and Communication Technologies (ICTs) are the most important way of getting informed in our society. Unfortunately not all people have access to the internet and ICTs (first order digital divide), and an amazingly large number of people do not have the abilities to use the ICTs in a proper way and, therefore, cannot draw advantages from its usage (second order digital divide). Clearly, whether people can be informed or not depends on access to the new media and the ability to use them. This paper shows that the variable attitude plays an important role in this context. Attitudes can serve as an important dimension when explaining the adoption and diffusion of new technologies. This paper presents data from a 2007 telephone survey in Austria and describes the attitude structure of users and non-users by means of a representative random sample (N=529). The tripartite definition of attitudes serves as a useful heuristic in structuring the analysis. In providing new operationalizations, we found significant differences between users and non-users concerning their attitudes towards the internet and new technologies. Age and education prove to be major determinants of attitude patterns. The influence of the affective component has to be especially emphasized, not only when overcoming the initial obstacle of getting online, but also when it comes to willingness to learn and become a sophisticated user (second order digital divide). Therefore our analysis gives starting points for intervention programs to encourage more people to use the net.
“…Our research has shown that non-use of the Internet is not always due to lack of access but due to lack of competence and negative attitudes towards ICTs Brandtweiner, Kerschbaum, & Donat, 2008;. Due to the findings of our research we think that it is worth investigating whether certain groups prefer other channels of getting informed, not because of lack of access, competence, or negative attitudes towards technology, but because of the characteristics of the Internet (e.g.…”
Section: Further Researchmentioning
confidence: 70%
“…In a former publication it was shown that, beside access, computer literacy (i.e. competence) and motivation -defined by using three attitude variables that can be pooled into one factor using factor analysis -are responsible for the extent of ICTs usage within a society (Brandtweiner, Kerschbaum, & Donat 2008).…”
Section: Sample Description and Descriptive Resultsmentioning
Information and Communication Technologies (ICTs) are the most important way of getting informed in our society. Unfortunately not all people have access to the internet and ICTs (first order digital divide), and an amazingly large number of people do not have the abilities to use the ICTs in a proper way and, therefore, cannot draw advantages from its usage (second order digital divide). Clearly, whether people can be informed or not depends on access to the new media and the ability to use them. This paper shows that the variable attitude plays an important role in this context. Attitudes can serve as an important dimension when explaining the adoption and diffusion of new technologies. This paper presents data from a 2007 telephone survey in Austria and describes the attitude structure of users and non-users by means of a representative random sample (N=529). The tripartite definition of attitudes serves as a useful heuristic in structuring the analysis. In providing new operationalizations, we found significant differences between users and non-users concerning their attitudes towards the internet and new technologies. Age and education prove to be major determinants of attitude patterns. The influence of the affective component has to be especially emphasized, not only when overcoming the initial obstacle of getting online, but also when it comes to willingness to learn and become a sophisticated user (second order digital divide). Therefore our analysis gives starting points for intervention programs to encourage more people to use the net.
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