Academic publication is now an enormous industry which dominates the professional lives of academics across the globe, with perhaps six million scholars in 17,000 universities producing over 1.5 million peer reviewed articles each year (Bjork et al, 2009). The reach and significance of this industry has never been greater because it is through publication that knowledge is constructed, academics are evaluated, universities are funded, and careers are built, and each year its influence becomes ever more intrusive and demanding. Publication is where individual reputations and institutional funding coincide; the result of managerialism and an accountability culture which seeks to measure 'productivity' in terms of papers, and citations to those papers. In this context 'knowledge' is regarded as a thing which can be parcelled up and measured and those that produce it are seen as deserving of rewards. The more knowledge produced, the greater the reward. Scholars around the world have therefore found their promotion and career opportunities increasingly tied to an ability to gain acceptance for their work in high profile journals indexed in the Web of Knowledge SCI databases and usually published in English. This counting of output, for example, helps explain the 4-fold increase in submissions to the 4,200 journals using the ScholarOne manuscript processing system between 2005 and 2010 and why this increase is led by academics from countries which have not traditionally been strong in research. So while submissions from traditional publishing powerhouses such as the US and Japan increased by 177% and 127% respectively during these 5 years, those from China and India increased by 484% and 443%, and Iran and Malaysia saw more than 800% increases in submissions (Thomson Reuters, 2012). Overall, the US share of world submissions dropped by 3.3% over this period while China`s increased by 5.5%, moving it from 14th to 5th in world output in just 10 years (Royal Society, 2011). More recent figures from SCImago (2014) show China just behind the US in submissions.