Achieving entrepreneurial intention through entrepreneurial orientation, social network ties, and market intelligence generation perspectives

Abstract

Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly, drawing on the theory of planned behavior (TPB), the present study argues that ENO impacts EIN, primarily explained by SOT and MIT. Using cross-sectional data gathered from university students in Ghana, a sub-Saharan African country, our findings reveal that ENO has both direct and indirect relationships with EIN. Thus, this relationship is mainly mediated when students build and develop social network ties (SOT) instead of gathering marketing intelligence (MIT).

Creating competitive advantage through entrepreneurial factors, collaboration and learning

“…In addition, entrepreneurial alertness allows entrepreneurs to find more opportunities in the entrepreneurial process, to be noticed by others in new markets and to build new business models (Shane, 2000;Unger et al, 2011). By addressing the theoretical background of the theory of planned behavior (TPB) and resource-based view (RBV), Owusu et al (2022) asserted that TPB provides better explanations and opens the black box to discover entrepreneurial behavior, which may be applied in management education (Ayeh et al, 2022;Maheshwari and Kha, 2022) and connect to tourism and hospitality industry practice (Ulker-Demirel and Ciftci, 2020). Additionally, the current growth of knowledge requires RBV theories of entrepreneurship.…”