“…First, by familiarizing the management research community with the benefits of using QCA to understand organizational phenomena (Curchod, 2003). Second, by highlighting the relevance of the use of QCA in specific management domains such as marketing (Kent, 2009a;2009b;Woodside & Zhang, 2012), public management (Kitchener et al, 2002), leadership (Ford et al, 2013), B to B decision-making (Woodside & Baxter, 2013), and configurations/typologies of organizations (Fiss, 2007;. Third, by identifying the specificities of QCA's own empirical processes (Duşa, 2007;Woodside, 2011;Woodside et al, 2012 (Greckhamer et al, 2013;Fiss et al, 2013).…”