1 1 Both authors have contributed equally. They are listed in alphabetical order as a matter of convenience. We wish to express our gratitude to Volvo"s and Carrus"s managers and personnel for making this study possible. We also want to thank Cynthia Hardy and the anonymous reviewers for insightful comments that have greatly improved the paper. Cooperation with Janne Tienari and Pasi Ahonen has been a major source of inspiration and learning. Finally, we are grateful for David Miller for language revision.
2
AbstractCritical organization scholars have focused increasing attention on industrial and organizational restructurings such as shutdown decisions. However, we know little about the rhetorical strategies used to legitimate or resist plant closures in organizational negotiations. In this paper, we draw from New Rhetoric to analyze rhetorical struggles, strategies and dynamics in unfolding organizational negotiations. We focus on the shutdown of the bus body unit of the Swedish company Volvo in Finland. We distinguish five types of rhetorical legitimation strategies and dynamics. These include the three classical dynamics of logos (rational arguments), pathos (emotional moral arguments), and ethos (authority-based arguments), but also autopoiesis (autopoietic narratives), and cosmos (cosmological constructions). Our analysis adds to the previous studies explaining how organizational restructuring as a phenomenon is legitimated, how this legitimation has changed over time, and how contemporary industrial closures are legitimated in the media. This study also increases our theoretical understanding of the role of rhetoric in legitimation more generally.