Abstract:The main purpose of our paper is to identify and analyse the underlying stereotype attributes concerning accountant, accounting and users through cartoons. Doing so, we aim to capture insights of how this spectrum of society perceives actors involved on accounting issues. Our study also differs from others as our period of analysis is long, 79 years, from 1925 to 2003. As we have the advantage of a long period and a popular non-professional database, we can work with multiple actors as accountant, accounting … Show more
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