Acceptance of Internet Banking among Consumers in Kota Damansara, Selangor, Malaysia

Abstract

The main objective of the study is to identify and analyse on the factors affecting adoption of Internet banking by bank consumers. The factors being analysed in this study are security, subjective norms, perceived relative advantage, and perceived ease of use. The study was conducted to achieve the objectives which have been set in this research. The research findings indicate that there is a relationship between subjective norms and perceived relative advantage towards the adoption of Internet banking. Meanwhile, security and perceived ease of use shows not significant towards the adoption of Internet banking.

Assessing factors influencing internet banking adoption by using rasch model measurement

“…In Malaysia, there are almost 19 million internet banking users, however traditional banking methods still hold a high demand amongst users [3]. Internet banking of the banks is compulsory to improve convenience  ISSN: 2302-9285 among customer, minimizes of cost transactions and the most important is time saving [4].…”