“…In order to overcome such limitations, researchers modified TRA and TAM to report additional perceptions and beliefs that further contribute to the user's intention and usage (Kim, 2011;Liang & Yeh, 2011;Nasri & Charfeddine, 2012;Tseng, Hsu, & Chung, 2012). Additionally, the Sport Website Acceptance Model (SWAM; Hur, Ko, & Claussen, 2011a), Unified Theory of Acceptance and Use of Technology Model (UTAUT; Venkatesh, Morris, Davis, & Davis, 2003), and UTAUT 2 (Venkatesh, Thong, and Xu, 2012) were developed to further explore users' technology adoption intentions.…”