“…This may encourage and point the attitude of staff and employees towards the direction of TQM principles. In a study done by the USA Government Accounting Office that seeks to discover whether implementing TQM principles had a notable effect on the organisation's operational efficiency of 20 companies that had contributed to the Baldrige Award Process (BAP), TQM has a positive outcome on the companies (Kamil et al, 2016;Courtney, 1995). Eventually, the annual report showed a 13% increase in the market share, an 11.6% drop in customer criticism, a 12% decrease in the processing time order, and a 10% decline in defects and faults.…”