The study of current trends in the development of economic activity of enterprises in Russia, on the one hand, and the sources of economic growth, on the other hand, indicates a significant increase in the role of control instruments in the economic entities management. Considering the optimization system of distribution management, one can say that controlling provides accuracy, measurement speed and data reliability circulating in the management system of a modern commercial enterprise. The increasing complexity in decision-making within the framework of strategic and operational controlling as well as the growing amount of information determine the task of developing methodological tools for effective distribution management in the supply chains of enterprises in the market trading environment.