“…14-15). Considering the importance of agility for firms operating in fast changing environments, the concept was extended to other adjacent literatures such as: human resource management (e.g., Ahmmad, Glaister & Gomes, 2019;Cunha, Gomes, Mellahi, Miner, & Rego, 2019;Lewis, Andriopoulos, & Smith, 2014); international business (e.g., Fourné, Jansen, & Mom, 2014); tourism and hospitality (e.g., Kale, Aknar, & Başar, 2019); organizational behavior (e.g., Carmeli, Zivan, Gomes, & Markman, 2017); and mergers and acquisitions (e.g., Junni, Sarala, Tarba, & Weber, 2015). However, to date little or no attempt has been made to extend the topic to the international marketing arena.…”