A Way to Boost the Impact of Business on 2030 United Nations Sustainable Development Goals: Co-creation With Non-profits for Social Innovation

Abstract

The evolution of Corporate Social Responsibility is forcing firms to adopt a new business approach based on combining competitiveness improvement with societal well-being. This evolution is materialized in the adoption of socially innovative practices to solve complex social problems, where collaboration is a key to confront them. And it is that, considering the existence of huge social and environmental challenges, independent actions undertaken by each of the societal actors with only their own resources reveal clearly insufficient to address them. Thus, a way firms can encourage the achievement of the Sustainable Development Goals (SDGs) is done by partnering with stakeholders, and particularly by developing the strategies of co-creation with non-profits. This study assesses the effects of business-non-profit value co-creation on both the organizational performance of the partners, and the social results linked to the SDGs. The methodology used to study the existence of these relationships is known as structural equations modeling (SEM) analysis. The results derived from a quantitative-based research with 205 Spanish non-profits show a positive effect of co-creation on indicators at the micro- (individuals), meso- (both the organizations), and macro-(society) levels. Furthermore, positive indicators at the micro- and macro-levels have a positive influence on the performance of the partners.

Social Entrepreneurship and Sustainable Development Goals: A Conceptual Framework

“…Nowadays, new roles of government include ways to address failure in the innovation system and bottlenecks in the flow of knowledge and technology (Gouvea et al, 2021). In a broad sense, government regulations positively affect sustainable enterprise development in a country (Apostolopoulos et al, 2020;Bajwa et al, 2021;Díaz-Perdomo et al, 2021;Jiatong et al, 2021;Tabares, 2021;Thiam et al, 2021). Therefore, we have proposed the following hypothesis:…”

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

“…Studies following the S-D logic predominantly center on the impact of green value co-creation, such as green product innovation involving stakeholders, on firm performance (Diaz-Perdomo et al, 2021 ; Tian et al, 2023 ). Limited research investigating how consumers are influenced by enterprise propositions and subsequently develop a willingness to participate in green value co-creation (Font et al, 2021 ).…”

Innovation Orientation in the Non-profit Sector: Analysis of Its Impact on the Performance of Spanish Non-governmental Development Organizations

“…According to Bessant et al (2005) , innovation represents the fundamental renewal process in any organization. In fact, this process is absolutely extensible to and recommendable for non-governmental organizations specialized in the field of development (NGDOs; Díaz-Perdomo et al, 2021 ). Although the international cooperation for development sector has always been characterized as a dynamic sector under constant review, the arrival of the 2030 Agenda and the beginning of the period of validity of the Sustainable Development Goals (SDGs) have meant an important change in the paradigm of development cooperation.…”

“…NGDOs are not alien to all this, and such aspects as the role they play, the goals they pursue, the geographical spaces in which they work, or the relationship frameworks they have are subject to debate and redefinition ( Coordinadora Española de ONGD - CONGDE, 2015 ). The ambitious challenges of the SDGs require agile and innovative organizations to the extent that innovation, specifically social innovation, is now seen as a solution to the growing global problems ( Anheier et al, 2019 ; Díaz-Perdomo et al, 2021 ).…”

“…The concept of social innovation has been conceptualized by numerous authors and from different perspectives. However, most of the literature agrees that a social innovation process contains four characteristics ( Howaldt and Schwarz, 2010 ; Grimm et al, 2013 ; Anheier et al, 2014 ; Van der Have and Rubalcaba, 2016 ; Díaz-Perdomo et al, 2021 ): its objectives – attempting to address important social or environmental challenges, its means – as it involves a collaborative process which involves all stakeholders, its long-term orientation – keeping a focus on the sustainable use of resources, and its final consequences and impact, as it pursues changes in social practices until a systemic change is achieved.…”