A vision of tourism and the hotel industry in the 21st century

Holjevac, Ivanka Avelini

doi:10.1016/s0278-4319(03)00021-5

Cited by 93 publications

(48 citation statements)

References 1 publication

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“…Como categoría de exportación, ocupa el cuarto lugar en el ámbito mundial, después de combustibles, productos químicos y alimentos. De lo anterior, se puede deducir que hoy el turismo se ha configurado como una de las industrias más importantes del mundo por sus efectos en el desarrollo social y económico de regiones o países, y una industria de mayor crecimiento en las últimas décadas (Holjevac, 2003;Jang y Chen, 2008).…”

Section: Impacto De Las Tic En Las Empresasunclassified

Efecto de las TIC sobre la gestión de las empresas hoteleras afiliadas a Cotelco de Bucaramanga (Santander, Colombia)

Contreras

Martínez

2017

Rev.esc.adm.neg

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El crecimiento del sector hotelero en Colombia es un fenómeno que se ha desarrollado recientemente como consecuencia de la globalización, que ha conllevado cambios en la oferta, la demanda, las preferencias de los clientes, así como en la rapidez en el desarrollo y la propagación de las tecnologías de la información y de la comunicación (TIC), y en el caso de los hoteles, como un instrumento para responder ágilmente a los requerimientos del mercado y en actividades de soporte. Esta investigación busca evaluar el efecto de la incorporación de las TIC sobre la gestión de los hoteles afiliados a Cotelco en Bucaramanga (Santander). Se encontró que el uso de las TIC facilita la gestión y mejora la competitividad, dado que les permite a los hoteles responder de una manera más efectiva a sus clientes y ofrecer servicios de forma más rápida, lo cual conlleva una mejora en la calidad del servicio prestado y en la satisfacción del cliente.

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Section: Impacto De Las Tic En Las Empresasunclassified

Efecto de las TIC sobre la gestión de las empresas hoteleras afiliadas a Cotelco de Bucaramanga (Santander, Colombia)

Contreras

Martínez

2017

Rev.esc.adm.neg

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“…Bu otellerin çevreye duyarlılığı kuruluş aşamasında başlayacak daha sonra verilen hizmet ve yapılan çevre uygulamalarıyla doğanın korunmasına önem verilecektir. Böylece otel işletmelerinde maliyetlerde düşüş ve karda artış sağlanabilecektir (Holjevac, 2003). Gonzalez ve Leon (2001) yaptıkları çalışmada otel işletmelerinde çevresel kalitenin oluşmasında önemli rol oynayan enerji, su, katı atık, gürültü ve peyzaj gibi unsurları dikkate almış ve bu unsurların iyi yönetilmesi durumunda fiyat ve talep üzerinde olumlu etkisi olduğunu belirlemişlerdir.…”

Section: Otel İşletmelerinde Yeşil Pazarlamanın öNemiunclassified

Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları: Doğa Residence Otel Örneği

Sert¹

2017

tutad

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“…If on the one side this concentration of the market is increasingly more evident despite its successive specialization emphasized on brands, on the other side we still witness a universe of supply with independent and dissociated characteristics from the major economic groups (Holjevac, 2003).…”

Section: New Marketing Strategies and Business Modelsmentioning

confidence: 99%

“…The basis for this reflection and its consequent questioning lies on the unavoidable structural changes which characterize the awakening of the 21 st century and which are determining factors for the mutation of the macro environment of societies in general and tourism business in particular (Knowles, et al, 2004;Holjevac, 2003). Generally speaking it is possible to state that we are facing a new set of transformations which have made present everyday life more global, uncertain and dynamic (Tribe, 2010).…”

Section: Introductionmentioning

confidence: 99%

Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment

Gustavo¹

2013

IJMS

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The new dynamics of the twenty-first century led to a new competitive environment in the field of tourism and hospitality business. This scenario is driving the industry companies to adopt new strategic marketing options and operational marketing processes.At first, as introduction, the paper identifies and reflects, in general, the new and main principles of the macro environment of tourism businesses, taking a STEEP analysis matrix as a reference. After describing the above scenario, the paper focuses on the major changes on the level of the tourism and hospitality micro environment, outlining the main changes and trends in the demand and supply side. Finally, the paper presents a set of reflections and trends on the strategic and operational marketing management of tourism and hospitality businesses, expression of the new (macro and micro) environment. In order to support the trends suggested, different case studies based on international hospitality companies are presented and analyzed.

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A vision of tourism and the hotel industry in the 21st century

Cited by 93 publications

References 1 publication

Efecto de las TIC sobre la gestión de las empresas hoteleras afiliadas a Cotelco de Bucaramanga (Santander, Colombia)

Efecto de las TIC sobre la gestión de las empresas hoteleras afiliadas a Cotelco de Bucaramanga (Santander, Colombia)

Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları: Doğa Residence Otel Örneği

Marketing Management Trends in Tourism and Hospitality Industry: Facing the 21st Century Environment

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