A university – Led initiative to promote voluntary non-remunerated blood donation in a developing country

Charles, K. S.; Friday, M; Lall, Deepak; Harrichan, Kasturi; Four, M De; Guy, Kendra; Earle, Andre; Rawlins, Delia; Chantry, Andrew

doi:10.1016/j.transci.2019.07.008

Cited by 6 publications

(10 citation statements)

References 22 publications

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“…The message from these studies was that filling specific knowledge gaps, improving communication and enhancing donation arrangements could convert this willingness to actual voluntary nonremunerated donation 6,26,27 . As a follow‐up, research, information‐sharing, effective communication, interpersonal interaction and convenience were used to generate a pool of predominantly young, female and repeat VNRDs in TTO 31 . No association between awareness of blood shortage and previous donation in BAH is an unexpected finding since knowledge of need is a widely reported motivator to blood donation 32,33 .…”

Section: Discussionmentioning

confidence: 99%

“…Success from establishing a social interface between a blood transfusion centre and a university community has been demonstrated in TTO. Information from KAP studies in the potential donor age group was used to educate, motivate and retain VNRDs to develop a safe blood donor panel 31 This model is potentially applicable to donation centres nationally to allow persons to make an altruistic choice to donate as VNRDs and provide an impetus for supportive legislation. In parallel, regulatory changes that permit existing FRDs to first convert to anonymous replacement donors (family donors or FD) and then to regular VNRDs are being encouraged.…”

Section: Discussionmentioning

confidence: 99%

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Knowledge, attitudes and risk perception surrounding blood donation and receipt in two high income Caribbean countries

Charles

Bain

Beharry

et al. 2021

Transfusion Medicine

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Objectives To compare knowledge, attitudes and risk perception related to blood donation and transfusion in Trinidad and Tobago and Bahamas. Background Trinidad and Tobago and the Bahamas are two Caribbean countries whose national blood transfusion systems are heavily reliant (76.2% and 76%) on family replacement donors. The Pan American Health Organisation/World Health Organisation recommends blood collection from exclusively voluntary nonremunerated donors on the grounds that family replacement donor‐based blood systems are unsafe and inadequate compared to those based on voluntary nonremunerated blood donors. Methods/Materials A 23‐item questionnaire was distributed online by snowball sampling in these two countries to assess knowledge, attitudes, risk perception and behaviour. SPSS version 24 was used for interpretative and descriptive data analysis, chi‐square to measure significance and linear regression the strength of associations. p < 0.05 was used to define statistical significance. Results Four hundred and fifty three (453) responses were obtained from Trinidad and Tobago and 101 from the Bahamas. Knowledge and positive attitudes were high in both countries (75.5% vs. 80.2%, p < 0.001 and 96.6% vs. 100%, p < 0.001). A substantial proportion of respondents held the perception that the local blood donation system was safe or very safe (26.4 and 61.4%, p < 0.001) that was linked to the misconception that the prevalent method of blood donation was voluntary nonremunerated (27.8 and 51.4%, p < 0.001). Concerns about receiving blood were underpinned by mistrust of transfusion‐related procedures. Conclusion A social interface to transfer information between blood transfusion services and the community could encourage voluntary nonremunerated blood donation and reduce concerns about receiving transfusion.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Knowledge, attitudes and risk perception surrounding blood donation and receipt in two high income Caribbean countries

Charles

Bain

Beharry

et al. 2021

Transfusion Medicine

Self Cite

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“…Studies that previously argued that replacement donors carry a higher rate of TTI compared with VNRDs have been reevaluated and shown to have significant methodologic flaws, including confounding between first-time and repeat donors. 29 , 87 – 89 First-time donors do have a higher rate of TTI than recurrent donors, and the studies that showed a higher rate of TTI in replacement donors never controlled for the higher rate of first-time donors in the replacement pool. One ground-up alternative incorporates elements of both.…”

Section: Challenges To the Blood Transfusion Process In Low-resource Settingsmentioning

confidence: 99%

Assessing the global burden of hemorrhage: The global blood supply, deficits, and potential solutions

et al. 2021

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There is a critical shortage of blood available for transfusion in many low- and middle-income countries. The consequences of this scarcity are dire, resulting in uncounted morbidity and mortality from trauma, obstetric hemorrhage, and pediatric anemias, among numerous other conditions. The process of collecting blood from a donor to administering it to a patient involves many facets from donor availability to blood processing to blood delivery. Each step faces particular challenges in low- and middle-income countries. Optimizing existing strategies and introducing new approaches will be imperative to ensure a safe and sufficient blood supply worldwide.

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“…It was described the experience of promoting blood donation in Serbia (Srzentic et al, 2015), strategies and techniques in the field of blood donation in France (Pesavento and Begue, 2011), voluntary blood donation programs in Trinidad and Tobago (Charles et al, 2019), the strategies of marketing companies in Brazil (Shigaki et al, 2019), tools for attracting and retaining donors in China and Canadian clinics (Smith et al, 2013) It was proposed strategies for agencies involved in promoting blood donation. It was studied strategies for attracting new donors (Giacomini et al, 2010), current strategies for attracting and retaining blood donors (Carter et al, 2011), the application of the concept of social marketing in the service of blood (Agrawal, 2016).…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko

Saher

Polcyn

2020

HEM

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This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research. The relevance of this scientific problem decision is that one of the criteria for the health level of the country’s population is the availability of a sufficient number of blood donors (Global, 2017). Moreover, marketing activities of blood service allow to attract and retain the required number of donors and receive from them a sufficient amount of blood and its components. Investigation of the topic of the marketing activities in the blood service in the paper is carried out in the following logical sequence: it was determined the influence of authors, journals, and articles about marketing in the blood service, studied and identified marketing clusters in the blood service, conducted the content analysis and presented the visualization of scientific literature on marketing activities in the blood service. Methodological tools of the research methods were 2000-2019 years. The object of research is 262 relevant articles published in 25 journals over the period 2000–2019 because, namely, they explain the essence of marketing activity in blood service facilities. The paper presents empirical analysis publications on marketing in the blood service during the last 20 years, which showed that the most influential journals were Transfusion, Vox Sanguinis, and Transfusion Medicine Reviews. The most famous authors are Wakefield M.A., Gillespie T.W., Glynn S.A., Lemmens K.P.H., Bednall T.C., Sojka B.N., Masser B.M. The classification literature on marketing in the blood service is presented in the areas of recruitment and retention strategies, influence, and incentives for planned behavior, decision-making on donation. Each five-year plan covers research in the following areas: understanding donor behavior to develop engagement and use strategies, finding ways to recruit new donors, marketing tools to work with donors, focusing on donor retention, and using modern marketing communication tools. The research empirically confirms and theoretically proves that it is advisable to focus on the introduction of the most modern tools of marketing communications (messengers, mobile applications, ringtones on mobile phones, social networks) in combination with traditional (radio, brochures, videos, SMS messages, motivational interviews, and loyalty programs). It is also recommended to pay attention to average when building the loyalty of existing donors to increase the amount of blood donated by more donors and improve the quality of donors and blood safety. The results of the research can be useful for blood services and companies who promote unpaid voluntary donation. Keywords: blood donor, blood service, marketing, marketing activities, motivation, promotion, recruitment, retention.

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A university – Led initiative to promote voluntary non-remunerated blood donation in a developing country

Cited by 6 publications

References 22 publications

Knowledge, attitudes and risk perception surrounding blood donation and receipt in two high income Caribbean countries

Knowledge, attitudes and risk perception surrounding blood donation and receipt in two high income Caribbean countries

Assessing the global burden of hemorrhage: The global blood supply, deficits, and potential solutions

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

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