A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Brïdson, Kerrie; Casidy, Riza

doi:10.1080/0965254x.2019.1593224

Cited by 12 publications

(11 citation statements)

References 59 publications

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“…Further, whilst as an emerging trend, PB literature shifted away from a merely economic view of development to a relational view (Hankinson, 2004), the majority of reviewed articles (84%) have failed to address such an effective approach in their methodologies or theoretical frameworks. The relational and networking traits are of particular importance in PB as they are required to develop a strong relationship amongst stakeholders and achieve support for PB activities (Helmi et al , 2019). A solely economic view of PB misses the bigger picture of perceptual complexity regarding stakeholders (Zenker and Beckmann, 2013), so neglects to adopt a dynamic, inclusive, relational approach (Eshuis et al , 2014).…”

Section: Resultsmentioning

confidence: 99%

“…Effective implementation of PB strategies requires congruence between brand identity and its image amongst internal stakeholders. Given that a place-brand identity projects an ideal and desired image of the place, it needs to be supported by key internal stakeholders to ensure the place's reality is consistent with the communicated identity (Helmi et al, 2019). Starting with an inward focus (Kemp et al, 2012a(Kemp et al, , 2012b(Kemp et al, , 2012c, government authorities and other responsible partners (e.g.…”

Section: Strategies For Involving Internal Stakeholdersmentioning

confidence: 99%

“…Concrete engagement, conversely, is reflected by the place-brand partnership and internalisation of PB strategy (Kemp et al, 2012a(Kemp et al, , 2012cSartori et al, 2012). In a participatory PB, government authorities should engage with other internal stakeholders to gain support for branding strategy (Helmi et al, 2019). The role of the public officials (e.g.…”

Section: Strategies For Involving Internal Stakeholdersmentioning

confidence: 99%

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On the role of internal stakeholders in place branding

Golestaneh

Guerreiro

Pinto

et al. 2021

JPMD

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Purpose Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associated with PB and particularly, the roles they play in such a process. Design/methodology/approach Through a systematic literature review in four major global databases, 55 qualified research studies on PB were identified and thoroughly reviewed. Selected studies were examined, analysed and classified according to five categories: bibliographic data, methodologies adopted, conceptual frameworks, empirical foundation and stakeholders’ relevance. Findings This study shows no existing consensus over the type/role of internal stakeholders in PB research. The findings indicate different methodologies, conceptual frameworks and branding approaches, as well as various empirical foundations in the reviewed studies. The results highlight the significance of internal stakeholders’ influence over PB and their roles in the process. The findings also underline the need for strategies that prioritise stakeholders’ social interactions, collective experiences and affective engagement to develop an inclusive place brand. Practical implications This study provides an alternative perspective that underlines the development of inclusive PB frameworks by providing stakeholders with motivational and emotional incentives, capturing their creativity and imagination and encouraging them to participate in the process. Such frameworks entail a transdisciplinary approach to PB as a dynamic process that depends on all internal stakeholders’ active engagement. Originality/value This review offers an in-depth perspective on relevant internal stakeholders and their roles in PB. The study further scrutinises the three most related research topics on internal stakeholders, including co-creation, internal branding and participatory PB.

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Section: Resultsmentioning

confidence: 99%

Section: Strategies For Involving Internal Stakeholdersmentioning

confidence: 99%

Section: Strategies For Involving Internal Stakeholdersmentioning

confidence: 99%

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On the role of internal stakeholders in place branding

Golestaneh

Guerreiro

Pinto

et al. 2021

JPMD

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“…According to Bose et al (Bose 2020; Bose et al 2016), place is the manifestation of any geographical region that may extend from a locality to nations and supra-national regions. It is argued that CBPBE consists of five independent perspectives, namely, country of origin effects (Andéhn, Nordin, and Nilsson 2016), destination branding (Dimitrovski et al 2019; Kotler and Gertner 2002; Lai, Khoo-Lattimore, and Wang 2019), public diplomacy (Adler-Nissen, and Tsinovoi 2019; Bose et al 2020), regional identity (Bose 2014; Bose et al 2019), and investment attractiveness (Papadopoulos, Hamzaoui-Essoussi, and Banna 2016; Helmi, Bridson, and Casidy 2020). Though these perspectives might interrelate contextually at the fundamental level, they are mutually exclusive of one another.…”

Section: Construct Definitions and Literature Reviewmentioning

confidence: 99%

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Bose¹,

Pradhan²,

Bashir

2021

Journal of Travel Research

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The major purpose of place branding is to attract tourists and investors by enhancing the value proposition of a place through its unique regional identity. We undertake two studies to test the impact of regional identity on destination brand loyalty, and thereby on investment attractiveness. Study 1 involves identifying the dimensions of customer-based place brand equity (CBPBE) from a regional identity perspective. Data were collected from the state of West Bengal in India. Results of exploratory factor analysis show a four-dimensional structure of CBPBE consisting of brand salience, brand meaning, perceived quality, and brand attachment. Based on 290 responses collected from Thailand, we use these CBPBE dimensions in study 2 to develop and validate the psychometrically robust CBPBE-RI instrument. Finally, we test for the impact of CBPBE-RI dimensions on destination brand loyalty and investment attractiveness. The results have managerial and theoretical implications.

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“…Equally, regional development and public management literature stresses the interactive nature of regional governance and demonstrates public administration dependence on other stakeholders of the developmental processes (e.g. businesses, civic organisations) and how these tend to be more successful when a broad set of actors are involved (Klijn et al , 2012; Almond et al , 2015; Baccarani et al , 2019; Helmi et al , 2019). The scale of the place impacts the complexity of the set as, for example, in smaller countries and regions populations tend to be more homogenous and the political and business elites know each other and can more easily formulate a common policy (Quelch and Jocz, 2005, p. 234).…”

Section: Scope and Aims Of Investment Promotionmentioning

confidence: 99%

Intensity of foreign investment promotion and development levels in Central–Eastern European regions

Capik

2020

JPMD

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Purpose Investment promotion is gaining in popularity, yet its relationship with regional development remains unclear and under-investigated. The purpose of this paper is to combine place marketing and regional development concepts to explore investment promotion in the Czech, Polish and Slovak regions. It identifies elements of best practice and investigates to what extent these are used in foreign direct investment promotion conducted by regional authorities. Organisation- and implementation-related elements are studied. The discussion aims to answer the question of how systematic Central–Eastern European regional investment promotion is, and what are the factors determining regions’ involvement in, and the extent of, promotion activities. Design/methodology/approach Discussion is based on an original survey of Central–Eastern European (CEE) regional authorities' investment promotion. The paper develops a measurement of regional authorities’ engagement in investment promotion – an investment promotion index (IPI) and using non-parametric, two-tailed Spearmans correlation test investigates the relationship between IPI and socio-economic conditions in the regions. Kruskal-Wallis, a non-parametric test of difference is used to investigate statistical significance of differences in mean values between the three countries. Findings The analysis provides early insights into the relationship between regional development and investment attraction – the main theoretical contribution of the paper. Diverse levels of engagement in promotion are not influenced by the staple competitiveness factors of gross domestic product growth rates or foreign direct investment stock. Instead, it is conditioned by labour market situation in the countries studied. Originality/value Investment promotion relationship to regional development remains under-explored. The main focus of the analysis offered is the varying levels of CEE regional authorities’ involvement in investment promotion and its relationship to the socio-economic conditions prevailing in the regions. Exploring this relationship, the paper provides original contribution in the following two aspects: it establishes a systematic way of measuring regional authorities’ engagement with investment promotion; and it links the level of investment promotion to wider development of the regions.

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A typology of organisational stakeholder engagement with place brand identity

Cited by 12 publications

References 59 publications

On the role of internal stakeholders in place branding

On the role of internal stakeholders in place branding

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Intensity of foreign investment promotion and development levels in Central–Eastern European regions

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