A Two‐Step Estimation of Consumer Adoption of Technology‐Based Service Innovations

Lee, Eun‐Ju; Lee, Jinkook; Eastwood, David B.

doi:10.1111/j.1745-6606.2003.tb00453.x

Cited by 94 publications

(72 citation statements)

References 42 publications

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“…Several researchers have incorporated some of the dimensions of Rogers'model in empirical work that examined technological innovations (Raju, 1980;Dab-holkar. 1996;Daniel, 1999;Tan & Teo, 2000Lee et al, 2003. It should be pointed out that Rogers'(1983) theory was conceived for use by a decision making unit, a unit which could just as well be an individual consumer or an organization.…”

Section: Trialabilitymentioning

confidence: 99%

An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors

Ahmadi¹,

Afrouzi²

2012

MSL

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This research examines contextual, structural and organizational factors, which can facilitate or slow down adoption of innovation in Electronic Banking in the financial Institutions. Threedimensional model co-structure, co-behavioral, contextual (3C) is used in this research. This schema is a logical model in the categories of models and many of concepts, events and organizational phenomena can be examined. Structural factors including type of the organization of institution, work distribution, preparing mobilization of resources and equipment and risk of decision-making sophistication influence on adoption of Electronic Banking. There are four contextual factors, which contribute in adoption of Electronic Banking including goals, strategies, culture and common norms. The five Behavioral Factors, which affect on electronic banking are connections and relations, skills and personal characters of employees, education, job satisfaction and banking work process. By studying the mentioned factors, we have realized that contextual factors plays important role on adoption of electronic Banking by employee and the behavioral and structural factors have minor impacts. The mentioned proposals are methods, which facilitate the adoption of electronic banking in the country.

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Section: Trialabilitymentioning

confidence: 99%

An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors

Ahmadi¹,

Afrouzi²

2012

MSL

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“…Several researchers have incorporated pieces of Rogers' model in empirical work that examined technological innovations (Rogers, 1962;Raju, 1980;Shimp and Beardon, 1982;Price and Ridgeway, 1983;Childers, 1986;Prendergast, 1993;Busch, 1995;Dabholkar, 1996;Lockett and Littler, 1997;Daniel, 1999;Howcroft et al, 2002;Lee et al, 2003). Trialability refers to the ability of consumers to experiment with a new innovation and evaluate its benefits.…”

Section: Introductionmentioning

confidence: 99%

The adoption of electronic banking technologies by US consumers

Kolodinsky

Hogarth

Hilgert

2004

International Journal of Bank Marketing

339

254

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Is there an electronic banking (e-banking) revolution in the USA? Millions of Americans are currently using a variety of e-banking technologies and millions more are expected to come "online." However, millions of others have not or will not. This paper explores factors that affect the of adoption or intention to adopt three e-banking technologies and changes in these factors over time. Using a Federal Reserve Board commissioned data set, the paper finds that relative advantage, complexity/simplicity, compatibility, observability, risk tolerance, and product involvement are associated with adoption. Income, assets, education, gender and marital status, and age also affect adoption. Adoption changed over time, but the impacts of other factors on adoption have not changed. Implications for both the banking industry and public policy are discussed. IntroductionElectronic banking (e-banking) technology represents a variety of different services, ranging from the common automatic teller machine (ATM) services and direct deposit to automatic bill payment (ABP), electronic transfer of funds (EFT), and computer banking (PC banking). The use of some e-banking technologies has grown rapidly in the USA, while others have been adopted more slowly [1].Both theoretical and empirical literature related to the general adoption of technology provides a framework to examine the adoption of e-banking technologies. If the promise of increased efficiency for the banking industry and increased convenience and service for the consumer is to be realized, then understanding the factors that influence the acceptance of new products will allow businesses to create a climate in which technological advances with real advantages can be embraced by a majority instead of just a few techno-savvy consumers.This paper applies the theories of technology acceptance and the diffusion of innovations to the adoption of three e-banking technologies: automatic bill payment, phone banking, and PC banking. Empirically, we examine whether and how the characteristics that describe the adoption of new innovations are related to consumer adoption of e-banking technologies. Unlike other studies, we include adoption as well as intentions to adopt in our measurement and we explore how these factors have changed over time.

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“…In particular, the advance of ICT has created numerous opportunities for service innovation as well as new technology-based services that are developed, produced, and distributed, thus making intensive use of ICT [29]. Successful technology-based service ensures that service providers and users create substantial value [30] by reducing risks and maximizing their returns on investments in the new technology [31].…”

Section: Technology-based New Service Idea Generationmentioning

confidence: 99%

“…Another study questioned whether customer involvement actually functions to generate truly innovative ideas at the earliest stage of a new service development and queried the effectiveness of employing such customers to generate new service ideas in a technology-based service setting [42]. Lee et al investigated the factors affecting consumers' adoption of technology-based service innovations with two-step estimation [31]. In order to examine the effects of limited accessibility on consumer adoption of technology, two technology-based services were chosen, ATMs and Internet banking, which exist in different stages of the diffusion process whereby knowledge or services spread to other users.…”

Section: Technology-based New Service Idea Generationmentioning

confidence: 99%

Technology-Based New Service Idea Generation for Smart Spaces: Application of 5G Mobile Communication Technology

Jeong

Lee

et al. 2016

Sustainability

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Innovative technology has made it possible to dramatically change the social and economic environment. In particular, 5G mobile communication technology that radically improves the performance of current technology can renew urban infrastructure, public services, and citizens' lives for the implementation of smart spaces. Although new services need to be generated by such innovative technology, existing technology-based approaches have mostly relied on the intuition of experts rather than a systematic approach. Thus, this paper aims to present a method and process by which technology-based new ideas using 5G mobile communication technology are generated to realize a connected environment by focusing on technological functions as well as customer value. First, the relationships among technology, value, and service are defined through morphology analysis. Second, service opportunities are identified by developing a transformed buyer-utility map in the smart space environment. After mapping the established services, candidate cells for a new service were identified as vacant cells in the map with the removal of technically unnecessary candidates based upon the pre-defined relationship. Third, a new service idea is generated by modifying/extending candidates concretely through an ERRC (Eliminate, Reduce, Raise, Create) framework. Value factors are determined in advance and shown in the As-Is value curve representing the current status. The current level in the curve is then compared at an industrial level and value factors are chosen to newly modify or create. As a result, the To-Be curve is established and leads to a new service idea. It can be regarded as a useful tool for mobile carriers to plan new business models for smart spaces with adequate technology and market feasibility.

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A Two‐Step Estimation of Consumer Adoption of Technology‐Based Service Innovations

Cited by 94 publications

References 42 publications

An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors

An empirical analysis on the adoption of electronic banking in the financial institutes using structural, behavioral and contextual factors

The adoption of electronic banking technologies by US consumers

Technology-Based New Service Idea Generation for Smart Spaces: Application of 5G Mobile Communication Technology

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