“…OM has been defined in literature as end-to-end organisational management activities and service chains (Karmarkar and Apte, 2007;Subramanian and Ramanathan, 2012) which comprises of several activities such as product designing, process designing, production of goods, planning, scheduling (Zhao et al, 2020), personalized targeting, delivers, customizations, logistics, outsourcing, and many more. The first research gap for the study is the gap pointed by Brock and Wangenheim (2019) that managers have very less knowledge on how to use AI in their organization's operations.…”