This study contributes towards a new streaming strategy for mobile multimedia content such as audio/video delivered to mobile access devices. In general, users often watch the first part of a video clip and then switch to some other content. In this regard, this paper presents a view pattern-based adaptive streaming (abbreviated VPAS) strategy for mobile content delivery services that considers mobile network environments characterized by limited available bandwidth. VPAS offers a distinction by requesting smaller data chunk sizes in the remaining parts of the video content, which are not as frequently referenced as the first parts. VPAS offers several benefits, including the less wasting of network resources and less network traffic.