A trend study on the impact of social media in decision making

Gilani, E.; Salimia, D.; Jouyandeh, M.; Tavasoli, Keyvan; Wong, Wing‐Keung

doi:10.5267/j.ijdns.2019.2.004

Cited by 19 publications

(15 citation statements)

References 7 publications

(9 reference statements)

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“…Thereafter, the questions were inserted into Google Docs. This was followed by invitations to potential Malaysian respondents which included a link to participate in the online survey, via emails and the social media networks of WhatsApp as well as Facebook (Alavi et al, 2019;Tayebi et al, 2019;Gilani et al, 2019;Pourkhani et al, 2019). At the end of the survey period, a total of 304 replies were received.…”

Section: Methodsmentioning

confidence: 99%

Determining intention to buy air e-tickets in Malaysia

Lee¹,

Haque²,

Maulan³

et al. 2019

10.5267/j.msl

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Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers' intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers' perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned.

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Section: Methodsmentioning

confidence: 99%

Determining intention to buy air e-tickets in Malaysia

Lee¹,

Haque²,

Maulan³

et al. 2019

10.5267/j.msl

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“…Against this backdrop, SNS advertisement has gained a great deal of attention in recent years due to its potential effect on online shoppers' responses (Dehghani et al, 2016). While previous studies have identified the impacts of SNS advertisement on basic consumer reactions such as purchase intention (Hajli et al, 2017), a significant gap remains in the theoretical understanding of how SNS advertisements influences consumer purchase decision (Gilani et al 2019;Nash, 2018;Zhao & Li 2019;Erkan & Evans 2018). This study sets out to fill this gap in the literature by investigating the effects of SNS advertisement on consumers' purchase decision.…”

Section: Introductionmentioning

confidence: 99%

The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness

Nofal¹,

Aljuhmani²

2020

10.5267/j.ijdns

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This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major apparel brands across Girne American University in North Cyprus. Data analysis was performed using structural equation modeling (SEM) in order to analyze the data collected. The study found that SNS advertisement had a significant impact on brand awareness, alongside consumer purchase decisions. Similarly, it found support for the mediating role of brand awareness. This research extends prior research by investigating the mediating effect of brand awareness between the SNS advertisements and purchase decision path. Finally, this study enriches social media marketing literature by providing evidence from North Cyprus.

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“…Social media influences pre-service researchers' research engagement due to its feature of networking, disseminating information, and developing public awareness about recent research developments (41). Social media has also proven as an essential tool for decision-making through bibliometrics measurement that helps in research governance (42).…”

Section: Rq2mentioning

confidence: 99%

Effect of Social Media Usage on Research Competences and Completion during COVID-19: Case of Pre-Service Health Sciences Researchers

Arif

et al. 2021

Preprint

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Introduction: Pandemic has proved to be a game-changer for higher education. The emerging context of using different social media tools for timely completion of their graduate and postgraduate research is evident among health sciences pre-service researchers during the pandemic. Methods: A cross-sectional survey was conducted with health sciences preservice researchers (n=410) enrolled in postgraduate health sciences programs of the Pakistani universities. The Vitae (2011) framework was considered to measure research competences of the pre-service researchers with the factors of personal effectiveness (PE), research knowledge and intellectual abilities (KI), research and governance (RG), and researcher's engagement and influence (EI) to disseminate research. Conclusions explicitly focused on using Social Media are drawn from the Structure Equation Model obtained via Smart PLS.Results: The findings have highlighted that preservice health sciences researchers used different forms of social media to support their research completion during COVID-19. Multimedia tools helped pre-service researchers to share information through audio, video, and image sharing service on various networks. Information management tools such as google docs and monkey surveys were useful for data collection during COVID-19.Conclusion: This study implicated that different forms of social media tools helped health sciences pre-service researchers develop their research competences, such as personal effectiveness, research governance, and research engagement, which ultimately influenced them to complete their research tasks on time in pandemics.

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A trend study on the impact of social media in decision making

Cited by 19 publications

References 7 publications

Determining intention to buy air e-tickets in Malaysia

Determining intention to buy air e-tickets in Malaysia

The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness

Effect of Social Media Usage on Research Competences and Completion during COVID-19: Case of Pre-Service Health Sciences Researchers

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