“…Very little is known about the regulation of these genes in cereals, or indeed in other plants. A few transcription factors have been shown to influence carotenogenic genes in dicots, including Arabidopsis RAP2.2 and PIF1 (Welsch et al ., ; Toledo‐Ortiz et al ., ), tomato ( Solanum lycopersicum ) RIN and BBX20 (Martel et al ., ; Xiong et al ., ), and citrus CrMYB68 and CsMADS6 (Zhu et al ., ; Lu et al ., ). RAP2.2, a member of the AP2 gene family, binds to the Arabidopsis PSY promoter and represses PSY and PDS (encoding phytoene desaturase) in root‐derived callus, thus reducing the carotenoid content (Welsch et al ., ).…”