“…Some existing studies on “helpfulness” examine the utility of “helpfulness” as a social mechanism (Otterbacher et al, ; Otterbacher, ; Ghose & Ipeirotis, ; Zhang & Varadarajan, ) to promote useful reviews and to represent reviewer reputation and expertise (Ghose & Ipeirotis, ; Shaalan & Zhang, ). Other studies examine factors affecting “helpful” votes (Yin, Bond, & Zhang, ; Baek, Ahn, & Choi, ; Cao, Duan, & Gan, ; Pan & Zhang, ; Zhang & Varadarajan, ) or predict the “helpfulness” of reviews (Ghose & Ipeirotis, ; Liu, Huang, An, & Yu, ; Zhang, ; Kim, Pantel, Chklovski, & Pennacchiotti, ).…”