A theory-driven framework for the study of language in business

Abstract

A conceptual framework examines how language influences the way businessmen interact in their professional setting. The linguistic aspects of socio-cognitive modeling as the methodological basis for the contemporary business discourse analysis are in the center of the paper. The authors point out the main approaches to establishing the correlation between the cognitive activity of businessmen and the knowledge representation which is concentrated in the language of this social institute; the authors develop an original complex linguistic model of the business discourse that makes it possible to single out and explain cognitive and discursive mechanisms of how business knowledge acquires a linguistic form and to clarify the role of the language in the process of categorization and conceptualization of the business world. Moreover, taking into account the maturity of the linguistic assessment models, this paper puts forth a new linguo-cognitive model which solves the problem of the narrow-subject directives when studying the linguistic aspects of business communication thus helping to shift from the particular case of language research to a broader study of linguistic and cognitive mechanisms of an institutional discourse.

Features Of Goodwill Toast As Type Of Nonlinear Text

“…Discourse analysis makes it possible to analyze the text as a product of speech activity, revealing the specifics of the structure, content and intertextual connections. The use of discourse analysis in this work is due to the study of the toast text in the linguo-social, linguocultural and cognitive aspects (Jager, 2009;Shiryaeva et al, 2018). The use of frame analysis is determined by the peculiarity of a toast as a nonlinear text and a complex structured object.…”

Language Features Of The Category Of Persuasion In The English Legal Discourse

“…15405/epsbs.2021.05.35 Corresponding Author: Olga Nikolaevna Budnyaya Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 2357-1330 262 mechanisms for constructing and presenting the speech of lawyers in court sessions. It is necessary to take into account an access to knowledge on the existing value orientations of society that predetermine the language (Shiryaeva et al, 2018).…”

Shaping values with "YouTube freedoms": linguistic representation and axiological charge of the popular science IT-discourse

“…Since communication through media texts involves people belonging to a certain professional group or society, it reflects the value system of this professional community rather than the individual authors of these texts. Admittedly, there is a connection between how professional communities interpret, categorize and conceptualize the world and the way their knowledge acquires its linguistic form (Dyer and Keller-Kohen, 2000; Holmes and Marra, 2005; Shiryaeva et al., 2018). The use of certain language forms and styles makes it possible to create individual and institutional narratives (Schiffrin, 1996), to convey meanings and construct identity that would signify membership of people belonging to professional communities (Solly, 2015).…”