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Background The ongoing pandemic of coronavirus disease 2019 (COVID‐19) is putting millions at risk in more and more countries, making it a serious public health threat worldwide. Under such circumstances, “Untact” and “Streaming Life” are emerging as major trends in the recent service industry, and the beauty lives commerce market is expanding centering on mobile shopping in Republic of Korea. Objectives This study descriptively investigated changes in the needs of beauty and cosmetics industry consumers for good consumption of the MZ generation after COVID‐19 pandemic. Methods This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, and RISS, of which a total of 39 papers were selected in the final stage based on 2009 to 2021. Results An E‐commerce packaging production and use have grown steadily in recent years as online purchases increase. As a result, the impact on the environment has also increased. Humanity faces climate change, pollution, environmental degradation, and/or destruction of air, soil, water, and ecosystems. The climate and environmental crisis will be one of the greatest challenges in human history. This review paper conducted a comprehensive study on the good consumption of MZ generation for K‐Cosmetics in COVID‐19 pandemic. Conclusion This review clearly identifies the needs of consumers in the beauty and cosmetics industry for good consumption of the MZ generation for K‐beauty in COVID‐19 pandemic. In addition, it is expected to be used as an important marketing material in the global cosmetics market by confirming new changes in the Korean cosmetic market, which is the center of K‐Beauty and K‐Cosmetics.
Background The ongoing pandemic of coronavirus disease 2019 (COVID‐19) is putting millions at risk in more and more countries, making it a serious public health threat worldwide. Under such circumstances, “Untact” and “Streaming Life” are emerging as major trends in the recent service industry, and the beauty lives commerce market is expanding centering on mobile shopping in Republic of Korea. Objectives This study descriptively investigated changes in the needs of beauty and cosmetics industry consumers for good consumption of the MZ generation after COVID‐19 pandemic. Methods This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, and RISS, of which a total of 39 papers were selected in the final stage based on 2009 to 2021. Results An E‐commerce packaging production and use have grown steadily in recent years as online purchases increase. As a result, the impact on the environment has also increased. Humanity faces climate change, pollution, environmental degradation, and/or destruction of air, soil, water, and ecosystems. The climate and environmental crisis will be one of the greatest challenges in human history. This review paper conducted a comprehensive study on the good consumption of MZ generation for K‐Cosmetics in COVID‐19 pandemic. Conclusion This review clearly identifies the needs of consumers in the beauty and cosmetics industry for good consumption of the MZ generation for K‐beauty in COVID‐19 pandemic. In addition, it is expected to be used as an important marketing material in the global cosmetics market by confirming new changes in the Korean cosmetic market, which is the center of K‐Beauty and K‐Cosmetics.
This study examined the effects of social distancing in COVID-19 on musculoskeletal problems and the quality of life. Methods: One hundred and thirty-five subjects participated in this study and responded to an online survey on stress from the social distancing in COVID-19, computer and smartphone usages, musculoskeletal pain, and quality of life. The stress from social distancing was assessed by a Visual Analogue Scale (VAS). The Neck Disability Index (NDI), Oswestry Disability Index (ODI), and Boston Carpal Tunnel Questionnaire (BCTQ) were provided to assess the musculoskeletal pain, and Short Form-36 (SF-36) was provided to assess the quality of life. Frequency analysis, descriptive statistics, Pearson's correlation coefficient, and independent t-test were used for data analysis. Results: Statistically significant, but low positive correlation stress from the social distancing (VAS) and NDI (r= 0.19, p< 0.05) and ODI (r= 0.18, p< 0.05), and negative correlation between stress from the social distancing (VAS) and SF-36 (r= -0.17, p< 0.05). The NDI score was significantly greater in the group with high stress than in the group with low stress from social distancing (p< 0.05). Conclusion:This study is meaningful in that it evaluated, through the physical therapy approaches, the potential side-effects on physical and mental health in various social changes caused by COVID-19. The results of this study may be used as basic data in future studies related to COVID-19.
Since Covid-19, it has emerged with economic and psychological damage as a policy to curb virus fear and infection worldwide. In addition, the aesthetic industry is shrinking consumers' expectations and consumer sentiment due to the lockdown policy, and the demand for related cosmetics products is decreasing. As Covid-19 continues, as schools conduct online classes and companies conduct telecommuting, our daily lives are gradually changing to a non-face-to-face, untact method. In addition, due to this change in lifestyle, the untact method of the New Normal era is expanding online rather than offline, and as it is mandatory to wear a mask when going out, skin changes and cosmetics consumption changes affect consumer sentiment, skin changes, and cosmetics consumption patterns. This study was conducted to derive the following results. First, the difference in the type of cosmetics consumption according to the general characteristics of the survey subjects was significant in the type of practical cosmetics consumption according to sleep time and skin type. As for the sleep time, respondents who slept for more than 8 hours in order of 7 hours, 5 hours, 6 hours, and 8 hours or more had the lowest practical cosmetics consumption type. As for the skin type, the practical cosmetics consumption type of sensitive skin was the highest in the order of sensitive skin, acne skin, neutral skin, other, oily skin, complex skin, and dry skin, and the practical cosmetics consumption type of dry skin was the lowest. The difference in the form of hedonic cosmetics consumption according to skin type was significant, and the form of hedonic cosmetics consumption was high in the order of sensitive skin, complex skin, neutral skin, acne skin, oily skin, and other dry skin. Second, the correlation between skin change and cosmetic consumption pattern was high in the order of skin trouble, deterioration of dead skin condition, deterioration of moisture condition, and deterioration of oil condition. Third, the effect of skin change on cosmetic consumption patterns is found to have a significant effect on practical cosmetic consumption in the order of skin trouble, deterioration of moisture condition, and deterioration of oil condition. The effect of skin change on the form of pleasure cosmetics consumption was found to have a significant influence on the form of pleasure cosmetics consumption, which means that the more severe the skin trouble of skin change, the higher the form of pleasure cosmetics consumption. Therefore, the results of this study showed that hedonic consumption decreased and practical consumption increased compared to before Covid-19, indicating that skin change due to Covid-19 affects cosmetics consumption. However, this study conducted a survey on the effect of cosmetic consumption patterns and skin changes on cosmetic consumption patterns caused by Covid-19, so there will be limitations in generalizing. Therefore, it is expected that future research should be conducted in-depth to accurately determine the correlation between the consumption form and skin change caused by Covid-19 as various factors related to various variables.
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