“…First, the literature has investigated the determinants of ecoinnovation from the perspective of the context (e.g., environmental policy (Guo et al, 2022)), the firm (e.g., internal resources (Demirel and Kesidou, 2019)), or the products/services (e.g., eco-innovations as market drivers (Ghisetti, 2017)); yet despite the existence of some integrative research (Castellacci and Lie, 2017;Doloreux and Kraft, 2019;Kammerer, 2009), there are no empirical studies on ecoinnovation in start-ups that bring together all these dimensions combined with the entrepreneurs' characteristics (e.g., motivation and individual features). In doing so, we extend the previous literature on the determinants of eco-innovation to the specific context of eco-innovative start-ups.…”