“…But extensive research into public awareness and action related to sustainability issues has identified significant gaps between awareness, attitudes and actions (Young & Middlemiss, 2012), resulting in a shift in research attention towards understanding these gaps (Barr, Gilg, & Shaw, 2011). This research has identified a number of variables that influence these gaps including values, sense of responsibility, perceived social norms, habits and structural conditions (Fielding, McDonald, & Louis, 2008;Haq, Cambridge, & Owen, 2013). Most recently, in this area there has been an increasing recognition of the importance of understanding and activating personal values to support sustainability action (Leiserowitz, Kates, & Parris, 2006;van Riper, Kyle, Sutton, Yoon, & Tobin, 2013).…”