1987
DOI: 10.2307/1349389
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A Target Motad Approach to Marketing Strategy Selection for Soybeans

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1988
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Cited by 9 publications
(3 citation statements)
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“…The ability to measure risk from an independent reference point, rather than the mean, is an advantage of Target MOTAD over mean-variance or MOTAD procedures. Target MOTAD has been used in agricultural marketing (McKinnell, Kahl, and Curtis 1990;Curtis et al 1987), agricultural production planning incorporating risk (Vandeveer, Paxton, and Lavergne 1989;Parton and Cumming 1990;Novak, Mitchell, and Crews 1990) and agricultural production planning incorporating environmental targets (Teague, Bernardo, and Mapp 1995a, b).…”
Section: Target Minimization Of Total Absolute Deviationsmentioning
confidence: 99%
“…The ability to measure risk from an independent reference point, rather than the mean, is an advantage of Target MOTAD over mean-variance or MOTAD procedures. Target MOTAD has been used in agricultural marketing (McKinnell, Kahl, and Curtis 1990;Curtis et al 1987), agricultural production planning incorporating risk (Vandeveer, Paxton, and Lavergne 1989;Parton and Cumming 1990;Novak, Mitchell, and Crews 1990) and agricultural production planning incorporating environmental targets (Teague, Bernardo, and Mapp 1995a, b).…”
Section: Target Minimization Of Total Absolute Deviationsmentioning
confidence: 99%
“…Academicamente muitos estudos descrevem os benefícios que os agricultores podem obter ao usar essas estratégias (Bolen et al, 1978;Curtis, 1987;Musse et al, 1996;Godwin e Kastens, 1996;De Lima Oliveira e Pereira, 2008;Brum, 2002;Brum et al 2013). No entanto, esses estudos assumem o pressuposto de que os agricultores são agentes econômicos racionais na utilização dessas estratégias.…”
Section: Introductionunclassified
“…However, it can be argued that the pricing strategies based on these sophisticated technical indicators are too complex for producers to understand, and therefore will not be adopted by producers. The moving average crossover (MAC) pricing strategy is a less complex strategy that is easily understood by decision-makers, since it uses the activity of two simple moving averages to inform buying or selling decisions during the marketing year [21][22][23][24][25]. Furthermore, several researchers have demonstrated the potential of the MAC pricing strategy to dominate other strategies [23][24][25].…”
Section: Introductionmentioning
confidence: 99%