A Systematic Review on Emergence of Digital Marketing in ASEAN Region

Khan, Nohman; Qureshi, Muhammad Imran; Ahmad, Humara; Al-Kumaim, Nabil Hasan

doi:10.1166/jctn.2020.8727

Cited by 5 publications

(4 citation statements)

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“…Most ASEAN markets are actively developing based on similar scenarios as well as it is determined in the studies of scientists from USA, Malaysia and European countries (Hui 2021;Sadiq et al 2021). These scenarios are mainly determined by similar factors: the specifics of international trade, the peculiarities of long-standing sectors of the economy, as well as national traditions (Fink and Elisabetta 2019; Khan et al 2020). The ASEAN countries are characterized by the same economic features: all of them have a significant percentage of rural population, relatively low level of industrialization compared to other countries, high levels of poverty, and relatively low per capita income.…”

Section: Discussionmentioning

confidence: 99%

“…The study is qualitative research that compares and analyzes the information found in the studies devoted to national advertising in the ASEAN and BRICS countries. The criteria for sample were such factors as quantitative economic data, economic development data, GDP per capita, employment rate, trade balance, indicators of 1 3 international reserves, and national debt were used (Garg 2016;Boonyasana et al 2018;Khan et al 2020;Kolosova et al 2020).…”

Section: Sample and Surveymentioning

confidence: 99%

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RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries

et al. 2022

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Native advertising is the most effective tool to deal with the refusal of Internet users to perceive advertising messages that determine its originality and novelty. The purpose of the study is to analyze the prospects of development of these markets and their current status, marketing research companies. The result shows that the markets of the ASEAN countries and similar economies like Kazakhstan are characterized by a hardly predictable but rather big domestic advertising market, which is expected to become as big as the BRICS market in the next 10 years, as well as get ahead of it. The biggest changes are noted in China, where the native advertising market has won an extra 30% of the total digital advertising market for the last 5 years. The lowest growth rate of the native advertising market is noted in Brazil, India and South Africa (12.92%, 17.53% and 17.96% of the total online market, respectively). Prospects for further research are based on the possibility of using the results in the analysis of regional features of native advertising in the media of other countries in a comparative aspect, taking into account a system of criteria: socio-political situation, cultural traditions, economics, education, and media.

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Section: Discussionmentioning

confidence: 99%

Section: Sample and Surveymentioning

confidence: 99%

RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries

et al. 2022

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“…It becomes an indispensable tool for maintaining educational continuity and providing access to vital resources when traditional methods may be disrupted. The synergy of digital innovation and education not only enhances the learning experience but also contributes to the resilience of educational systems in the face of unforeseen challenges [38].…”

Section: Learning Sphere and Examination Methodsmentioning

confidence: 99%

Online Learning and Teaching during the COVID-19 Pandemic in Higher Education in Qatar

AlQashouti,

Yaqot,

Menezes

2024

Sustainability

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The COVID-19 pandemic instigated a sudden upheaval in the realm of education, significantly impacting students and educators across the globe. The primary objective of this study was to delve into the experiences of both students (in the learning) and educators (in the teaching) amidst the emergency shift to online education within the higher education system during the COVID-19 pandemic, taking Qatar as a case study. This research adopted a quantitative approach, utilizing surveys as the primary data collection instrument. Data were collected separately from both students and educators, with a sample size of 660 students and 103 educators participating. In both surveys, a five-point Likert scale was employed to record responses. The principal findings of this research indicated that both students and educators exhibited a high level of agreement when it came to their perceptions of the digital tools employed during the educational transition and the accompanying support provided. Conversely, educators expressed a moderate level of agreement concerning their perspectives on learning materials and examination methods. The findings underscore the urgent need for higher education institutions (HEI) to strategically leverage digital tools. Recognizing the centrality of technology, this strategic utilization becomes imperative to foster a supportive and resilient learning environment for future uncertainty scenarios of lockdown and social distancing.

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“…During a pandemic, digital innovation has significant effects on social changes. Although professors and students work from home through digital education, however, with much challenges in "movement control order" by lockdown policies applied worldwide to the prevented epidemic outbreak, there is an arising digital innovation product to assist social people in safe by healthcare and overcome the difficult situation [42]. At the same time, in universities, digital innovation is leveraging the potential of collaboration and collective intelligence to design and launch more robust and sustainable entrepreneurial initiatives.…”

Section: Digital Education and Digital Innovation Development During Covid-19 Pandemicmentioning

confidence: 99%

Effectiveness of Digital Technology in Education During COVID-19 Pandemic. A Bibliometric Analysis

Mustapha

Van

Shahverdi

et al. 2021

Int. J. Interact. Mob. Technol.

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Digital technologies are viewing as a gateway to solve many of the problems arising from the crisis. How can we provide efficient education in COVID-19? To extend classroom learning to the home is a challenging task for the nations and the COVID-19 outbreak put the world in a situation from home learning. This study will analyze the overall resources and digital technologies available for education from home. For this purpose, Scopus and web of science databases are used to find the literature. The final 82 articles are select for the SLR (systematic literature review). The data inclusion and exclusion process are used in the PRISMA statement 2015 for quality assessment of data. The bibliometric analysis will conduct for text frequency co-occurrence and collaborations between the authors in countries. The vital step of data classification will process according to the author's segmentation and published research settings. In the last findings of the study, reports will explain past literature and recent outbreak. We are applying bibliometric analysis, showing that reviews are classified into 04 main clusters for analysis and discussion. These are 1) Digital Education Quick Shift Online Teaching and Learning for during Covid19 Pandemic 2) Digital Education during Pandemic and Rethinking for Sustainable Community; 3) Digital education for medical education and healthcare in hospital; 4) Digital Education and Digital innovation development during Covid19 pandemic. These findings are expected to benefit stakeholders studying and working relevant in digital education during and resilient post-Covid-19 pandemic.

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A Systematic Review on Emergence of Digital Marketing in ASEAN Region

Cited by 5 publications

References 0 publications

RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries

RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries

Online Learning and Teaching during the COVID-19 Pandemic in Higher Education in Qatar

Effectiveness of Digital Technology in Education During COVID-19 Pandemic. A Bibliometric Analysis

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