Ilan Alon, Indri Dwi Apriliyanti, Massiel Carolina Henríquez Parodi
This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to develop new markets with relatively little risk but also little control.
Using a systematic approach, the paper identifies all articles in the ISI Web of Science from 1970 to 2018 that includes t…
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