volume 29, issue 1, P43-69 2020
DOI: 10.1108/mbr-01-2020-0019
View full text
Ilan Alon, Indri Dwi Apriliyanti, Massiel Carolina Henríquez Parodi

Abstract: Purpose This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to develop new markets with relatively little risk but also little control. Design/methodology/approach Using a systematic approach, the paper identifies all articles in the ISI Web of Science from 1970 to 2018 that includes t…

expand abstract