A systematic review of consumer empowerment research trends: Evidence from esteemed consumer studies journals

Abstract

Research on consumer empowerment has evolved to reflect its requirements over time. This study aimed to trace consumer empowerment research trends through a systematic review of 245 abstracts from two esteemed journals in the field of consumer studies, namely, International Journal of Consumer Studies and Journal of Consumer Affairs. Reference network analysis revealed that research on consumer empowerment has been mainly focused on finance and education. Topic modeling revealed the following six topics: financial literacy education, school education, information competency, dietary behavior/nutrition, financial management competency, and empowerment in the market. Hot topics included financial literacy education and dietary behavior/nutrition, whereas school education was a cold topic. This study provides insights into consumer empowerment research trends and directions for future research.