A Systematic Literature Review of the Use of Social Media for Business Process Management

Prodanova, Jana; Looy, Amy Van

doi:10.1007/978-3-319-74030-0_31

Cited by 8 publications

(5 citation statements)

References 19 publications

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“…Besides, Sitta et al (2018) argued that branding should be a consistent process involving the readjustment of the brand's features to integrate dynamic changes that affect identity formation. For example, with the rapid demographic changes and market needs, companies may require adjusting organizational cultures, vision, and image to integrate critical features that align with current social and economic environments (Pino et al, 2019;Prodanova & Van Looy, 2018). Social media contributes to these processes since it enables tracking and monitoring changes and patterns in society, industry, and target consumers (Ng, 2014).…”

Section: The Role Of Social Media In Brandingmentioning

confidence: 99%

Marketing Strategies on Social Media Platforms

Rosário

Dias

2023

International Journal of E-Business Research

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Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.

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Section: The Role Of Social Media In Brandingmentioning

confidence: 99%

Marketing Strategies on Social Media Platforms

Rosário

Dias

2023

International Journal of E-Business Research

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“…Not limited to personal and business perspectives, the social media can also be defined through the honeycomb model, which is widely used by researchers Kietzmann et al (2011). This framework includes the functional attributes of social media tools as well as the implications of the social media (Prodanova & Looy, 2017).…”

Section: Social Media For Businessesmentioning

confidence: 99%

Transforming Strategies in the Digital Era: The Role of Social Media in Customer Value Analysis and Crisis Management for Tourism Firms

Rehman,

Amin,

Rehman

et al. 2023

International Journal of Management Studies

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Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are stillopportunities to explore the role of new technologies in developing useful strategies. In current research, the utilisation of technological tools especially social media was examined to improve the customer value analysis in the organisations. Besides, the research of social media use for crisis management is also increasing and the relevant strategies are still being-investigated. To overcome this gap, this research aims to evaluate the impact of the use of social media on customer value analysis and crisis management. To attain this, a detailed questionnaire was adapted from several different studies. Data were collected from a diverse targeted sample of tourism-related firms from all over Malaysia, including hotels, resorts, travel agencies and transportation companies. The model was tested using Smart PLS software and the results were generalised. Overall, this research will add a noteworthy contribution to the literature by highlighting the significance of social media and recognising its urgency during crisisfor businesses. It will also help in answering questions regarding the role of social media usage towards customer value analysis andcrisis management of organisations in the Malaysian tourism sector. Moreover, the practitioners will use the findings to make strategies for crisis management and build customer value chain.

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“…Armistead, 1996; Hammer, 2015). Research on social business process management (Prodanova and van Looy, 2018; Vugec et al. , 2018), holistic approaches to business process management, and business process maturity models (e.g.…”

Section: The “People Dimension” In Business Process Managementmentioning

confidence: 99%

“…Armistead, 1996;Hammer, 2015). Research on social business process management (Prodanova and van Looy, 2018;Vugec et al, 2018), holistic approaches to business process management, and business process maturity models (e.g. Rosemann and de Bruin, 2005;Rosemann and vom Brocke, 2015;Willaert et al, 2007) increasingly acknowledge a "people dimension" of business process management (Mamoghli et al, 2018, p. 991) that is, the role people play in managing business processes.…”

mentioning

confidence: 99%

An employee-centered perspective on business processes: measuring “healthy business processes” and their relationships with people and performance outcomes

Reif

Kugler

Stockkamp

et al. 2022

BPMJ

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PurposeTraditional approaches to business processes and their management consider the “people dimension” as an antecedent of process performance. The authors complemented this approach by considering employees as process perceivers and thus taking an employee-centered perspective on business processes. The authors investigated dimensions of healthy business processes, that is, processes which, while promoting performance, foster employee well-being.Design/methodology/approachBased on a qualitative dataset and two quantitative studies, the authors developed and validated a scale for healthy business processes, interpreted it from a salutogenic perspective and tested relationships with people and performance outcomes.FindingsThe scale comprises four factors reflecting the three dimensions of the salutogenic concept “sense of coherence”: manageability was represented by the factors process tools and process flexibility; comprehensibility was represented by the factor process description; and meaningfulness was represented by the factor management support. The scale and its subscales were significantly related to people and performance outcomes.Originality/valueThe authors propose that health-oriented business process management and performance-oriented business process management are two components of an integrated business process management that favors neither a functionalist, efficiency-oriented approach nor an employee-oriented approach, but takes both approaches and their interaction equally into account in the sense of person-process fit.

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A Systematic Literature Review of the Use of Social Media for Business Process Management

Cited by 8 publications

References 19 publications

Marketing Strategies on Social Media Platforms

Marketing Strategies on Social Media Platforms

Transforming Strategies in the Digital Era: The Role of Social Media in Customer Value Analysis and Crisis Management for Tourism Firms

An employee-centered perspective on business processes: measuring “healthy business processes” and their relationships with people and performance outcomes

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