Transforming Strategies in the Digital Era: The Role of Social Media in Customer Value Analysis and Crisis Management for Tourism Firms
Hafiz Mudassir Rehman,
Aamir Amin,
Mobashar Rehman
et al.
Abstract:Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are stillopportunities to explore the role of new technologies in developing useful strategies. In current research, the utilisation of technological tools especially social media was examined to improve the customer value analysis in the organisations. Besides, … Show more
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