A Systematic Approach to Scale Development in Tourist Shopping Satisfaction

Abstract

Tourism shopping has been acknowledged as a primary travel motive. Yet research on the underlying dimensions, antecedents, and consequences of tourist shopping satisfaction has not received adequate attention. The objective of this article is to explore tourist shopping satisfaction and examine its dimensionality. The authors systematically develop a scale that conceptualizes tourists’ shopping satisfaction as a four-dimensional construct that reflects tourists’ satisfaction of service product and environment, merchandise value, staff service quality, and service differentiation during their shopping excursion. Using this scale, the authors examine a structural model linking tourist facilities, as major destination attributes, to shopping satisfaction and shopping experience. This article ends with a discussion of the implications and future research directions.

Comportamiento comercial y hábitos de consumo de los turistas en un destino maduro de sol y playa: El caso de Cullera

“…Este consumo tiene importantes efectos positivos en la dinamización del comercio local de proximidad y, al mismo tiempo, puede contribuir a captar progresivamente un mayor consumo del turista a medida que la oferta mejore y cubra más ámbitos de consumo. Es por esto que este particular comportamiento en la experiencia de compra del turista deberá ser objeto de un cuidadoso análisis para orientar mejor la política turística local, en especial en lo que respecta a la promoción de la actividad económica minorista (Wong y Wan, 2012).…”

“…Por tanto, el análisis de la experiencia de compra del turista deviene en objeto de interés para orientar mejor la política turística local. En este sentido, algunos autores señalan que los principales factores que intervienen en la satisfacción del comprador son: las características personales y profesionales del vendedor, la exclusividad del producto y los lugares que visitan (Wong y Wan, 2012).…”

Shopping Tourist Satisfaction: An Application of Hedonic and Utilitarian Values

“…First, this study broadens shopping tourism research. Previously, tourist shopping was considered an incidental activity during travel [33,[64][65][66]. With the increase in the number of tourists whose major purpose was shopping, shopping and other travel expenses (e.g., accommodation, transportation, and other touristrelated expenses) incurred by tourists contribute to the economy of the host country [20,67,68].…”

“…The shopping behavior of tourists is dissimilar to their shopping behavior in their hometowns. The tendency of consumers to go shopping is highly motivated by utilitarian reasons [43], whereas the shopping activities of tourists are motivated by various atmospheres and internal values [33,66]. Some tourists participate in such activities (e.g., purchasing authentic souvenirs) to obtain pleasant tourism experiences.…”

Tourists’ Shopping Satisfaction in Istanbul’s Traditional Markets

“…Even persons who do not normally enjoy shopping at home could spend a significant amount of time and money on this activity while away on a trip [6]. The tourist shopping experience is derived from how tourists perceive their shopping experience compared to their expectations [7]. It is a mixture of perception of products, services and places [5].…”