A Study on Trust in Online Shopping in Pune: A Comparative Study between Male and Female Shoppers

Kumar, Vinay; Anand, Prerna; Mutha, Devendra

doi:10.2139/ssrn.2733451

Cited by 3 publications

(1 citation statement)

References 17 publications

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“…The findings show that many Nigerian students are major users of online platforms, they spend good time browsing the internet, though they shop online, but less informed of how online shopping work. This research confirms the findings of [43] that online shopping experience has significant effect on consumer buying behaviour.…”

Section: Hsupporting

confidence: 91%

Online Shopping Industry and Its Consumers in Nigeria

Nwankwo

Kanyangale

Abugu

2019

JEMT

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Aims: The purpose of this study was to examine online shopping industry and its consumers in Nigeria. Study Design: Quantitative study which adopted a positivistic ontology and descriptive survey design. Place and Duration of Study: The study was carried out between February 2018 and March 2019 among students of six universities in south-south geo-political zone of Nigeria. Methodology: This study adopted stratified random sampling methods to select undergraduate students of six tertiary institutions in Nigeria. Data were collected through survey from a total of three hundred and ninety-nine respondents between the period of three months. The data collected were analysed using multiple regression analysis. Results: The result shows that student demographic attributes, purchase intention and purchase experience which reflect income, accessibility, convenience, product description, online usage, frequency to buy and time spent are the key predictors of online shopping in Nigeria. Conclusion: Online shopping business would continue to go towards the down-trend direction if attentions are not given to the major determinants like demographic attributes, purchase intention and purchase experience The study recommended that firms and other marketing organisations should consider income, accessibility, convenience, product description, online usage, frequency to buy and time spent online as the key predictors of consumers online buying decisions as this would enable firms to strategise in their marketing decisions on how customer’s needs can be met.

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Section: Hsupporting

confidence: 91%

Online Shopping Industry and Its Consumers in Nigeria

Nwankwo

Kanyangale

Abugu

2019

JEMT

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Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model

Ofori

Appiah-Nimo

2019

Cogent Business & Management

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An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping

Alsharief

Al-Saadi

2017

International Journal of Online Marketing

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This paper aims to empirically examine Saudi consumers' attitudes towards online shopping. The papers test a framework that was developed to understand, evaluate and examine the different factors affecting consumer attitudes towards online shopping in Saudi Arabia. Data were collected using a non-probability sample of 1000 Saudi consumers'. The paper investigated several independent variables which were used in previous research studies and its relation with the dependent variable (online shopping attitude among Saudi consumers). The findings indicated that ease of use and reliability were positively related to attitude of consumer towards online shopping. The findings also illustrated a positive relationship between the research remaining independent variables (privacy and security, customer service, trust, product information, satisfaction) and online shopping attitude in KSA. The paper also provides a discussion of its limitations as well as direction for future research in the field.

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A Study on Trust in Online Shopping in Pune: A Comparative Study between Male and Female Shoppers

Cited by 3 publications

References 17 publications

Online Shopping Industry and Its Consumers in Nigeria

Online Shopping Industry and Its Consumers in Nigeria

Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model

An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping

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