A Study on the Relationships among Service Quality, Perceived Benefit, Value, and Behavioral Intention as Perceived by Franchise Snack Bar Restaurant Consumers - Application of Means-End Chain Theory -

The study examines the factors impacting the willingness of non-users to use ride-sharing applications from the lens of perceived value and perceived risk. Both perceived value and risk have been proposed and conceptualized as second-order constructs containing their first-order value and risk dimensions. An online questionnaire survey was used to collect the data from 388 respondents in Bangladesh using the convenience sampling method. PLS-SEM was performed, and results revealed that perceived value positively affected non-users’ intention to engage in ride-sharing. Contrarily, consumers’ risk perception was negatively associated with their willingness to adopt ride-sharing applications. Additionally, the impact of consumers’ value perception on consumers’ intention to adopt ride-sharing services was positively moderated by perceived risk. This study leads to a comprehensive understanding of the factors related to perceived value and perceived risk dimensions and provides novel insights to entrepreneurial firms, market specialists and policymakers to reposition the service in the market and foster innovation to make the platforms more readily accessible and reliable through policy reformations. The study adds to the body of literature and enhances theoretical depth by highlighting the multi-dimensional nature of perceived value and risk from the human-centered design thinking approach, which aims to assist two-sided platforms like ride-sharing to understand the factors that influence non-users willingness to engage in ride-sharing services.

show abstract

An Empirical Investigation of Consumers’ Intention for Using Ride-Sharing Applications: Does Perceived Risk Matter?

Ashrafi

Alam

Anzum³

2021

Int. J. Innovation Technol. Management

View full text Add to dashboard Cite

show abstract

Effect of Food Neophobia on the Relationships among Perceived Service Attributes, Brand Trust, Satisfaction and Behavioral Intention of Franchise Snack Bar

이상묵¹

2017

culinarysciencehospitalityresearch

View full text Add to dashboard Cite

A Study on Brand Positioning of Franchise Snack Bar- Focused on Busan Area -

이순아¹,

이상묵²,

Kang³

2017

culinarysciencehospitalityresearch

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

A Study on the Relationships among Service Quality, Perceived Benefit, Value, and Behavioral Intention as Perceived by Franchise Snack Bar Restaurant Consumers - Application of Means-End Chain Theory -

Cited by 5 publications

References 20 publications

An Empirical Investigation of Consumers’ Intention for Using Ride-Sharing Applications: Does Perceived Risk Matter?

An Empirical Investigation of Consumers’ Intention for Using Ride-Sharing Applications: Does Perceived Risk Matter?

Effect of Food Neophobia on the Relationships among Perceived Service Attributes, Brand Trust, Satisfaction and Behavioral Intention of Franchise Snack Bar

A Study on Brand Positioning of Franchise Snack Bar- Focused on Busan Area -

Contact Info

Product

Resources

About