A Study on the Preferences of Cosmetic Products According to the Awareness of Customized Cosmetics

Lee, Mi‐Sun; Song, Tae Im

doi:10.18208/ksdc.2020.26.1.333

Cited by 4 publications

(2 citation statements)

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“…As more and more companies are applying customization due to the 4th industrial revolution, various technologies are rapidly being applied to the beauty industry in line with the introduction of customized cosmetics. Customized cosmetics refer to cosmetics that are sold by mixing pigments, spices, and nutrients in existing cosmetics by purchasing products tailored to consumers' tastes and characteristics 28 . Consumers are no longer satisfied with passive consumption that they consume only within the options provided by the entity.…”

Section: Resultsmentioning

confidence: 99%

“…Customized cosmetics refer to cosmetics that are sold by mixing pigments, spices, and nutrients in existing cosmetics by purchasing products tailored to consumers' tastes and characteristics. 28 Consumers are no longer satisfied with passive consumption that they consume only within the options provided by the entity. Consumers are evolving from prosumer to 'creative prosumer'.…”

Section: Changes In the Cosmetic Markets Due To Cosmetic Curation Ser...mentioning

confidence: 99%

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A popularization of curation service for dermatological condition in Republic of Korea

Park

Kwon

2022

J of Cosmetic Dermatology

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Background Consumer and advanced consumption culture in modern society is an era that focuses on individual personality and value, and “my own customized products”, or customized marketing strategies, are actively being developed throughout the industry. Recently, IT technologies that can support personalized services such as artificial intelligence, ubiquitous systems, and marketing automation have been recognized for their potential, directly or indirectly affecting distribution industries affected by personal consumption culture. Accordingly, customized products or services, i.e., customization, are attracting attention as an effective methodology to cope with such market changes. Objectives Among the necessities used by modern women, cosmetics account for an endless interest in beauty and maintaining physical and mental health, and as the cosmetics market expands, it is considered that the cosmetics industry needs a clearer and in‐depth study on the cosmetics submarket to satisfy consumers' diverse needs. Methods This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, LitCovid, DBPia, and RISS, of which a total of 42 papers were selected in the final stage based on 2013 to 2022 using PRISMA flow diagram. Results This study suggested to indicate the changes in the cosmetics market due to the emergence of cosmetics curation services after the coronavirus disease‐19 pandemic, advanced changes in consumer purchase patterns following the 4th Industrial Revolution, and significant future prospects of cosmetics curation services. Conclusion As the beauty and cosmetology industry is expected to develop in the future, it will grow as a centerpiece of the beauty industry and symbolizes nationalized cultural pride. Therefore, this review article will be continuing to promote customization as a premium beauty service for dermatological condition in Republic of Korea through corporate analysis.

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Section: Resultsmentioning

confidence: 99%

Section: Changes In the Cosmetic Markets Due To Cosmetic Curation Ser...mentioning

confidence: 99%

A popularization of curation service for dermatological condition in Republic of Korea

Park

Kwon

2022

J of Cosmetic Dermatology

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Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea

Lee

Kwon

2021

J of Cosmetic Dermatology

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Background: Our research results will be helpful in the development of the K-beauty customized cosmetics industry as well as consumers who are having difficulty in purchasing cosmetics due to the rapid transition to a non-face-to-face society due to COVID-19. Objectives: This paper attempted to investigate the recognition and development potential of customized cosmetics, focusing on mobile shopping in the era of COVID-19 untact period. Methods: The women included in the study consumer Seoul residence in the mobile shopping experience 40-60 targets for women 380 were the people. Statistical processing of data collected by the data analysis method is analyzed using the SPSS (Statistical Package for Social Science) WIN25.0 statistical package program through the process of data coding and data cleaning.Results: As the untact era enters, the frequency of using non-face-to-face mobile shopping for customized cosmetics is increasing, and it is believed to be deeply related to the level of interest in skin and recognition of customized cosmetics, such as the use of hands-on apps that incorporate new technologies of the 4th industrial revolution. Looking at the Kaiser-Meyer-Olkin to confirm the normality and validity of the population proved its validity. January 2020 (after COVID-19 spread), the use of mobile shopping was increased. In the future, it was significantly higher to continue shopping for cosmetics using mobile devices p < 0.001. Conclusion:The present study focused on the recognition and development potential of customized cosmetics on mobile shopping in the era of COVID-19 untact period. Our results suggested that the possibility of developing customized cosmetics through mobile shopping in the untact era after COVID-19 will be endless, and it is believed that various marketing strategies will be supported in the future.

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Effect of Customized Cosmetics Selection Attributes and Safety Perception on Intention to Purchase

Cho¹,

Ko²,

Kim³

et al. 2021

Asian J Beauty Cosmetol

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Purpose: This study investigated how choice attributes and safety perception of adult female consumers influence purchase intention.Methods: Data were collected from women aged 20 years and older and analyzed using SPSS WIN 25.0 program. Analyses included frequency, descriptive statistics, cross-tabulation, one-way ANOVA, factor, reliability, principal component, and regression.Results: Among the attributes of personalized cosmetic selection, quality was highly significant for women aged 40 and older. As regards the safety perception of customized cosmetics, the safety of the manufacturing environment was significantly important for women in their 30s and that of the expiration date, and the ingredients were significantly higher for women aged 40 and above. The significance of safety was high in the case of married women and those in the income group above 4 million won. Quality has the greatest positive impact on safety of the manufacturing environment and shelf life, and perceptual value has the greatest positive impact on universal safety. Perceptual value and universal safety had the greatest positive influence on purchasing intention.Conclusion: Through this study, we increase the safety perception of customized cosmetics to consumers who choose customized cosmetics and help them select customized cosmetics according to their selection attributes. For related companies, we not only hope to develop customized cosmetics with proven safety but also build and develop appropriate marketing strategies.

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A Study on the Preferences of Cosmetic Products According to the Awareness of Customized Cosmetics

Cited by 4 publications

References 0 publications

A popularization of curation service for dermatological condition in Republic of Korea

A popularization of curation service for dermatological condition in Republic of Korea

Recognition and the development potential of mobile shopping of customized cosmetic on untact coronavirus disease 2019 period: Focused on 40's to 60's women in Seoul, Republic of Korea

Effect of Customized Cosmetics Selection Attributes and Safety Perception on Intention to Purchase

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