A Study on the Perception Change in Marine Sports by Social Media Big Data Analysis

Hak, Lee Jeoung; Moon, Lee Jae; Hwan, Kim Jae; Kim, Hyoung‐Geun

doi:10.31308/kssm.22.1.3

Cited by 6 publications

(1 citation statement)

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“…And this study has identified the marine (sea) tourism resources, marine ecology, and the cognitive/emotional situations of consumers to demand that should be developed practically and widely. Lee, et al (2017) used social media big data to examine the trends in the perception of marine sports. Park (2017) collected and analyzed the meaning of social big data (Twitter, blog) related to marine sports such as Wonder Surfing, Yachting, Jet Ski, Skin Scuba, and Sea Fishing.…”

Section: Literature Reviewmentioning

confidence: 99%

Global Development Strategy of Korean Marine (Leisure) Sports Industry Using SWOT / AHP Method

ShouXu¹,

Lee²,

Kim³

2020

East Asia Bus Econ Assoc

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Purpose -Identify the priorities of important factors through SWOT/AHP analysis method for vitalization of global marine sports in Korea. Through this, we will identify prerequisites and strategies for Korean marine sports to become a global powerhouse, including revitalizing the Korean Wave for Chinese consumers. It also revitalizes global competitiveness and draws policy implications.Research design and methodology -Through interviews with experts and literature data, elements of important opportunities, threats, strengths and weaknesses of marine sports are summarized. Based on this SWOT, the AHP technique is applied to determine which is first and what is important between the factors that save opportunities and increase strengths, and measures to cope with threats and factors that complement weaknesses. Through this, the priority factor of experts suggests a plan for activating strategic marine sports.Results -First, the current status of marine sports in Korea and the perception of consumers are grasped through current data and literature research. Sub-elements are derived based on the theoretical literature on SWOT elements and opinions of experts. Prioritization is identified based on the AHP questionnaire of Korean experts.Conclusions -The strategy was derived through SWOT/AHP analysis, and the following implications were obtained. Regionally, Busan is psychologically and geographically adjacent to China and Japan. It is also an area where human exchanges are actively taking place along with the volume of imports and exports. Due to the increase in China's marine sports industry and population, it is necessary to expand the scope of Korea to marine sports beyond cosmetics, dramas, movies, and Korean waves (Hallyu) stars.

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Section: Literature Reviewmentioning

confidence: 99%

Global Development Strategy of Korean Marine (Leisure) Sports Industry Using SWOT / AHP Method

ShouXu¹,

Lee²,

Kim³

2020

East Asia Bus Econ Assoc

View full text Add to dashboard Cite

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What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea

Kim

2022

Sport in Society

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Analysis on Cognitive Changes of Gardens between 2014 and 2018 by Big Data of Naver Channel

Sim¹,

Kim²,

Song³

et al. 2022

J. People Plants Environ

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Background and objective: This study analyzed the keywords related to 'garden' based on data in 2014 and 2018, which is before and after the enforcement of the 'Act on the Creation and Furtherance of Arboretums and Gardens' enacted in 2015, in order to identify the behavioral patterns and perception changes of Korean citizens about gardens.Methods: The research scope was limited to Naver Blog, Café, and News created in 2014 and 2018, and a total of 289,214 cases (23,389 from Naver News, 41,721 from Naver Café, 224,104 from Naver Blog) were analyzed using text mining, which is a method of big data analytics. As a result of keyword analysis, the diversity of data and the amount of buzz increased by approximately 9.4% from 138,127 cases in 2014 to 151,087 cases in 2018, proving the change in public perception due to the expanded perception and policy about the scope of gardens.Results: The result of sentiment analysis revealed that, unlike the past in which gardens were merely for tending and decorating, gardens today are undergoing changes in the patterns of use, performing more complicated roles such as taking photographs, dining, having fun, and hanging out. Gardens now coexist with commercial facilities such as restaurants or cafes where people can relax and enjoy sights or food regardless of their sizes or ownerships, which indicates that garden culture is becoming more popular in everyday places. This change is brought by government policies, implying that the nation's legislation and policy support in expanding the garden culture has a significant impact on the patterns of garden use among people today.Conclusion: The analysis results of this study have significance in that they more objectively show the change in citizen perception of gardens in line with the garden culture in Korea that is rapidly spreading. The results can also be effectively used in organizing various garden projects that meet the needs of garden visitors, making plans and developing programs, or managing gardens.

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A Study on the Perception Change in Marine Sports by Social Media Big Data Analysis

Cited by 6 publications

References 0 publications

Global Development Strategy of Korean Marine (Leisure) Sports Industry Using SWOT / AHP Method

Global Development Strategy of Korean Marine (Leisure) Sports Industry Using SWOT / AHP Method

What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea

Analysis on Cognitive Changes of Gardens between 2014 and 2018 by Big Data of Naver Channel

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