What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea

Kim, Jong-Ho; Kim, Yun Jung

doi:10.1080/17430437.2022.2130050

Cited by 4 publications

(3 citation statements)

References 34 publications

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“…Exercise behavior had a significant impact on engagement in sports YouTube content, consistent with Sui et al [55], who showed a sharp increase in the viewing of online home training and fitness videos, including popular videos hosted on free video streaming platforms such as YouTube and Instagram, pre and post-COVID-19. Our findings are also consistent with those of Kim et al [56], who analyzed YouTube video titles during the COVID-19 pandemic and found that the term "exercise" had the highest frequency. Specifically, terms such as "hip-up" and "body profile" appeared most frequently.…”

Section: Discussionsupporting

confidence: 93%

Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

2023

Behavioral Sciences

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This study aims to address a lack of research on sports value consciousness among Korean university students by examining the moderated mediating effect of sports value consciousness on the relationship between university students’ sports YouTube engagement and their sport activity loyalty. A total of 231 Korean university students were recruited for this study. The analytical model was validated using the SPSS PROCESS Macro (Model no. 8). Exercise behavior was found to have a significant positive effect on both sports YouTube engagement and sport activity loyalty, while sports YouTube engagement had a significant positive effect on sport activity loyalty. Furthermore, the interaction between exercise behavior and sports value consciousness had a significant positive effect on sport activity loyalty at a low to moderate level. Results suggest that, for Korean university students, sports value consciousness is more important at a low to moderate level of sport activity loyalty than at a high level. The importance of sports value consciousness is highlighted in the context of the development of sports media and the sociological aspects of sports engagement among university students.

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Section: Discussionsupporting

confidence: 93%

Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

2023

Behavioral Sciences

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“…This is also evident in the fact that fitness influencers on social media strive to establish expertise by uploading instructional videos. 61 , 62 In this case, communication behaviors elicited by fitness technologies can play a crucial role in shaping more complex behavioral changes that require a higher degree of physical literacy.…”

Section: Discussionmentioning

confidence: 99%

Association between fitness technology use and physical activity mediated by communication behaviors on social media

Zheng,

2024

DIGITAL HEALTH

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Objective Fitness technologies, such as smartphone applications and wearable tracking devices, have gained widespread popularity. This study had two main objectives: 1) to examine whether fitness technology use is associated with increased physical activity (PA) levels and 2) to investigate whether communication behaviors on social media mediated the association between fitness technology use and PA. Methods Data were from the U.S. Health Information National Trends Survey 2022 ( N = 6,252, weighted N = 258,418,467). Weighted linear regressions were conducted to examine the associations between fitness technology usage, physical activities, and communication behaviors on social media. Mediations were tested using PROCESS macro, a path-analysis based tool. Results Controlling for demographic and other known influences on PA, the findings revealed that users of fitness technology reported higher levels of both moderate PA ( β = .41, p < 0.001) and strength training ( β = .29, p < 0.001). Additionally, communication behaviors (i.e., sharing personal health information on social media and watching health-related videos on social media) mediated the relationship between fitness technology use and frequencies of strength training. Conclusion The results underscored the potential of fitness technologies in enhancing PA levels through promoting communication behaviors on social media.

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“…Online health information, known for its quick update frequency and ease of access, differs from traditional methods of acquiring information, as it often enables direct interaction with the creators of the content [3]. The heightened interest in health, especially following the COVID-19 pandemic, and the preference for non-contact exercises like home training have led to an exponential increase in demand for online exercise prescriptions and health fitness coaching videos [4].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Influence of YouTube on Digital Health Literacy and Health Exercise Intentions: The Role of Parasocial Relationships

Kim,

Youm,

Kim

et al. 2024

Behavioral Sciences

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The purpose of this study was to analyze the mediating role of digital health literacy and the moderating effect of parasocial relationships on the relationship between the viewing experience of health exercise-related YouTube content and the intention for health exercise behavior. Based on the health action process approach, this study established a foundational theoretical model to analyze how digital health literacy mediates the impact of media viewing experience on health exercise behavior intention. Additionally, this study examined the moderating effect of parasocial relationships with YouTube creators. For empirical analysis, variables were measured using a self-administration method among 409 randomly sampled consumers of YouTube health exercise content. The collected data were analyzed using a structural equation model incorporating mediation parameters, and a multigroup model analysis was conducted to understand differences based on parasocial relationships. The results revealed that increased YouTube viewing experience enhanced cognitive, skill, and evaluative components of digital health literacy, which were significant factors in increasing health exercise behavior intention. Notably, the mediating effect of cognition played a crucial role, and the strengthening effect of parasocial relationships on this relationship was confirmed. These findings can be utilized as practical foundational data for designing digital health communication strategies, particularly in developing motivational mechanisms that encourage consumers to engage voluntarily and consistently in health behaviors based on online health information.

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What is being uploaded on YouTube?: Analysis of fitness-related YouTube video titles pre- and post-Covid-19 in Korea

Cited by 4 publications

References 34 publications

Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

Association between fitness technology use and physical activity mediated by communication behaviors on social media

Exploring the Influence of YouTube on Digital Health Literacy and Health Exercise Intentions: The Role of Parasocial Relationships

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