A Study on the Effects of SNS Information Characteristics and SNS Site Characteristics on the Intention to Visit a Restaurant

Jung, Seon-Mi; Kim, Hoon

doi:10.20878/cshr.2015.21.1.012012012

culinarysciencehospitalityresearch

2015

DOI: 10.20878/cshr.2015.21.1.012012012

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A Study on the Effects of SNS Information Characteristics and SNS Site Characteristics on the Intention to Visit a Restaurant

Seon-Mi Jung¹,

Hoon Kim²

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Cited by 8 publications

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Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Kim,

Cha

2023

Sage Open

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This study aims to determine how the quality characteristics of a restaurant SNS (social network service), which is rapidly growing, affect user satisfaction and how user satisfaction affects intention to visit and word of mouth. A total of 305 people responded to the survey conducted from May 9, 2021 to August 17, 2021. The validity and reliability of variables were verified. Moreover, confirmatory factor analysis and discriminant validity analysis were performed through structural equation modeling, and hypotheses were verified through path analysis. The analysis results were as follows. Among the quality characteristics of dining out SNS, reliability, playfulness, convenience, and customization were analyzed to have a statistically significant positive effect on customer satisfaction. However, interactivity does not have a significant effect. Moreover, customer satisfaction has a positive impact on the intention to visit and word-of-mouth intention, and intention to visit also has a positive effect on word-of-mouth intention. Restaurant companies should supplement their SNS marketing strategies, considering the critical factors when consumers use SNS for dining out. This study analyzed the factors that consumers value among the quality characteristics of SNS for dining out and provided meaningful implications. Although most of the previous studies investigated only the effect of the quality characteristics of dining out SNS on satisfaction and revisit intention, this study has originality because it also investigated the word of mouth of customers.

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Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Kim,

Cha

2023

Sage Open

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Influence of SNS Characteristics on the Brand Image of Infant Food Products

CHA,

LYU

2019

IJIDB

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Influence of SNS Characteristics on the Brand Image of Infant Food Products

Cha¹,

Lyu²

2019

IJIDB

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Purpose -This study aims to examine the influence of social network service (SNS) on the brand image of infant food products; highlight the effects of brand image on the purchasing and word-of-mouth intention; and explore the effects of the purchasing intention on the word-of-mouth intention. Research design, data, and methodology -Based on previous studies, it was found that the fundamental SNS characteristics for infant food products are reliability, interactivity, and informative. Using AMOS 22.0 and structural equation modeling (SEM), 288 questionnaires were surveyed as a statistical method for examining the proposed hypotheses.Results -The analysis shows that reliability and informative have significant impacts on brand image, whereas interactivity does not. Again, the effect of brand image of infant food products on the purchase and word-of-mouth intention is statistically significant. However, the results differ across the "working housewife" and the "full-time housewife" groups. The connection between reliability and brand image was found to be statistically significant in this study. Conclusions -This study analyzes the effects of SNS characteristics on the brand image of infant food products and the effect of the brand image on purchase and word-of-mouth intentions, and provides practical implications for the same.

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A Study on the Effects of SNS Information Characteristics and SNS Site Characteristics on the Intention to Visit a Restaurant

Cited by 8 publications

References 8 publications

Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth

Influence of SNS Characteristics on the Brand Image of Infant Food Products

Influence of SNS Characteristics on the Brand Image of Infant Food Products

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